The Best Time to Post on Instagram in 2023 (Experts Reveal)

Instagram Engagement Report Update 2021

You’ll need to develop intriguing material that your audience wants to see if you want to grow your Instagram following. However, most of them will never view your content if you don’t post it at the correct moment.

So, how do you choose the best time to post for your target audience?

Testing the timing of your posts to discover which post time creates the greatest audience engagement is the greatest strategy to determine an appropriate posting time.

If you don’t have the time or resources to do your own testing, Sprout Social, a social media management platform with over 20,000 users, can help. They looked at their client data last year to determine what time of day their social media postings got the most attention. They also divided the data into categories such as social networks and industry.

According to their aggregate customer statistics for Instagram, the following days and times — in Central Daylight Time (CDT) — are best for creating the maximum engagement:

The Best Time to Post on Instagram-

Although 10 AM to 3 PM is considered the greatest time of day to post on Instagram, the day of the week on which you publish might affect the amount of engagement you receive.
What is the reason for this? Consider the subtle shifts in your everyday attitude and habit that you may not be aware of, and how they influence your behavior. The same is true for everybody who follows you on Instagram. To demonstrate what I mean, here are some additional insights concerning optimal post time gleaned from Sprout Social data:

• People check their phones directly when they wake up, therefore posting at 7:00 AM CDT from Wednesday to Friday creates some of the strongest engagement.
• People check their phones over lunch or when they run out of mental energy toward the end of the workday, thus posting between 11:00 AM and 3:00 PM CDT on weekdays creates a lot of activity.
• If you wish to post on weekends, do so around 10:00 AM CDT on Saturdays, when folks are eating brunch or hanging out with their pals.

So, when it comes to Instagramming, don’t just go by the time range. Consider the day of the week as well as the industry you work in (more on the latter in a moment).

Best Time to Post on Instagram every day

1. Sunday: 8 AM – 2 PM (Though engagement is generally low on this day)
2. Monday: 11 AM – 2 PM
3. Tuesday: 10 AM – 3 PM, 7 PM
4. Wednesday: 7 AM – 4 PM (Engagement peaks at 11AM – 2PM)
5. Thursday: 10 AM – 2 PM, 6 – 7 PM
6. Friday: 9 AM – 2 PM
7. Saturday: 9 – 11 AM