There are many ways to gain followers on social media; some are more ethical than others. We’ve all seen how companies, celebrities and politicians fattened their profiles using fake followers or bots. But what is the use of having fake followers who do not interact and, above all, do not purchase? In this article we will show how to get followers with advertising campaigns and Instagram auto liker on social networks.
If your company is of industrial bearings, it is obvious that you cannot have a community of thousands of followers; you do not offer a product of the general interest. In your marketing strategy, social networks are not the best ally for you. You may want to have social profiles in your b2b business but keep in mind something, there is only one thing worse than not being on the Internet and that is wrong.
We can therefore see in this article how we can get free Instagram followers on our social networks who are interested in our company through advertising and Instagram follower’s app. With the aim of creating a community and that, by the way, conversions can come in this way.
We are not lucky enough to have a follower campaign on Instagram. In this case, our best option is to conduct a campaign with the aim of interaction with publication.
Interaction campaigns consist of promoting a post that was published on our account, either on Facebook or on Instagram.
By choosing our segmentation well, as we have already discussed in the previous section, our ad will be shown to people who are most active on the web when it comes to liking, comments or sharing publications.
I know what you are thinking; with this we will have an impact on our publications and yes, maybe a follower. But not directly followers as in Facebook like campaigns.
At this point, we can use the post to give repercussion to a service or product that we offer and end up by linking to our store to achieve sales while interacting with the post.
But if we want to focus this campaign on followers and gain community, which is what you have come here for, a very useful trick can be found in call to action.
Then, when people click on “more information” our Instagram profile will open and, with this, we will have more options to end up following us since the first thing that appears highlighted in blue in an Instagram account that you do not follow is the “continue” button.
Another option is to use Instagram – ads to create a traffic campaign and add the URL of our profile in the “see more” button.
But beware, the advertising platform Instagram ads is only available for mobile phones through the Instagram app. You won’t be able to access it from either your computer or from the business Facebook ads manager. We will never understand this.
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To get followers on Facebook we are lucky to have a specific campaign of followers, they are called campaigns with objective intractability: The page I like.
Within the Facebook ads network, we can segment as a regular advertising campaign. Therefore, think carefully about your target audience and present this advertisement to people who may be interested in your site and the content you offer.
The copy and image you choose will appear in the ad, as with any Facebook ad, with the addition of the “I like the page” button. They will become followers by clicking on it.
With this we will get more and more community and publications we make on Facebook will be seen by people who are really interested in our product or our service. If we produce good content, they may end up buying referral from this social network.
A post with an offer to our followers is a way to provide free advertising to people interested in our product and with many more options that we have conversions.
Another technique is to make specific campaigns specific to people who like your page. They are people who follow us, who have interest in our service, why not direct a portion of our advertising to them.
But we mustn’t use a social network to offer our products and with the aim of selling because nobody will follow us. It is necessary to create relevant content for our audience and, from time to time, reward our followers with special offers or promotions.
In this social network we also have the option to create a specific campaign of followers as on Facebook. We will also pay only for them when we have.
We also have a campaign type to interact with the tweet.
Twitter recommends not including pictures or videos in the follower’s campaign. We have to include only the text we want to appear under our card in order to get the audience to follow us.
The ad will appear in the form of a tweet with the follow button and will also be shown in recommendations for followers.
My recommendation in this type of follower and interaction campaigns is always to keep them active on a limited budget. With this, our community slowly and steadily grows.
We must periodically review our accounts, take into account the statistics of which people are following us and concentrate our campaign on this audience. And don’t hesitate to try sometimes we will find niche markets where you least expect.