Smartphone maker Vivo has pulled out as the title sponsor of this year’s Indian Premier League.
The bid of the Unacademy was 210 crores followed by Tatas (180 crores) and Byju’s (125 crores), while Dream 11 was the winner with Rs 222 crores. Dream11 signed on last year as one of the League’s official partners.
Dream11 wins IPL 2020 title sponsorship for Rs 222 crores: IPL Chairman Brijesh Patel
— ANI (@ANI) August 18, 2020
In a period of August 18, 2020, to December 31 2020, the BCCI has previously announced that companies with revenues of more than Rs 300 crores will be entitled to bid for the rights.
This year, the IPL is taking place in the UAE between 19 September to 10th November.
” I would like to congratulate fantasy cricket league platform Dream11 on winning the title sponsorship rights of IPL 2020. I think this is a big moment for the entire fantasy gaming fraternity. Fantasy gaming is one of the swiftest growing online businesses to thrive in recent times. I think this is the moment of arrival and fantasy gaming has finally got its due of being the game where the fans get the right platform to engage and be the closest to the game,” Vinit Godara, Co-Founder and CEO, Myteam11 Fantasy Sports Pvt. Ltd said.
Source: News 18