A great homepage is the most important aspect of website design and could make or break a website. First impressions stick and may either cause the visitor to take a closer look or click straight out of the site never to return. Being a free essay writer, I can say that If the latter is applicable, the webmaster may experience paltry revenue and visitor stats. Worse, the website may not be ranked well or earn backlinks from other webmasters.
However, by the omission of a few simple mistakes, the website’s success can be increased significantly.
Table of Contents
Pitfalls to Avoid when Designing a Homepage
Before diagnosing the problem the webmaster may address basic design faults with the landing page. The following can easily be put right:
- Blocks of text that seem to go on forever, particularly if the text is small. Breaking paragraphs into smaller chunks with more subheadings is easier on the eye
- Page layout is confusing
- Too many applications and graphics on the page
- Difficult to navigate
- Typos and grammatical errors
- Garish colors
- Cheap graphics
- Spammy look
- Pages take ages to load
- Non-contextual or poor images
- Programs that unexpectedly plays music
- Pop up adverts
- Weird graphics
- Certain browsers are unable to view the whole page
- The landing page contains old or outdated information
Improving the Website Image
The following problems require more depth review and feedback from other sources.
- The website does not have a clear image of what it is selling
- The webmaster does not have a clear image of his intended audience
- The landing page gives conflicting or confusing information
- The homepage does not promise anything different or new within the site
Successful Website Ecommerce
The last point is crucial. The homepage is like a shop front. When designing a homepage for a small corporate website, the webmaster must think like the visitor. Things like great content, something unique, free offers, updates, and valuable information is likely to entice visitors in the future. A subscription box is a good way of giving customers the option of offering their contact details if they would like to be alerted of news and updates.
Remedies for a Great Landing Page
Finding out what other users like to see on a landing page will increase the website’s success. Devising an anonymous questionnaire for relevant clients is a great way of getting people’s views on the look of the landing page without worrying about candor.
Remedies for a Great Homepage
A great-looking homepage is vital if a business website is to succeed. Simple issues such as the look of the text and images can do a lot to improve the site’s performance. Keeping it simple is the key. What to omit is as important as what to include. Devising a questionnaire for clients, feedback may get to the root of the problem of why a homepage lets the rest of the website down.
Writing a Homepage: 3 Helpful Tips
There is no doubt that writing the homepage is an important factor that can impact the success of your site. Since it is the first page that a visitor lands on upon clicking your site, your homepage can determine whether this particular visitor becomes interested enough to explore the rest of your site or whether he just opts to click out and never return. Needless to say, you need to write a powerful homepage that can immediately engage your visitors and encourage them to enter your site. Keep these helpful tips in mind when writing your homepage.
Know what your visitor is looking for
One of the goals of a homepage is to let your readers know that your website has what they are looking for, so keep this in mind when writing your homepage copy. One good idea is to put yourself in the shoes of your potential customer. What are the benefits and features that you will likely be looking for? Next, take a look at your service or product. What are the things that give your business an edge over the competition? Once you become familiar with these two areas, you can easily find a way to combine them to create excellent selling points.
Use the right keywords
No matter what type of website you are running, you might need to focus on SEO if you want your site to become more visible and attract more audiences. SEO or search engine optimization is the steps you take to improve your site’s ranking among the search results. Using the right keywords in your web content is a significant SEO technique. When writing your homepage, make sure you incorporate the appropriate keywords. These are the keywords that your potential visitors will likely search for. However, make sure you don’t overstuff your homepage with keywords as this can get you penalized.
Keep your homepage concise
Just because your homepage is the first page that your visitors will see doesn’t mean that you have to put everything about your business on this single page. Don’t use your homepage to regale readers about how your business came to be since that’s what the “About” page is for. Don’t stuff your homepage with raves and positive reviews from past customers (at least not all of them); save it for the “Testimonials” page. When writing your homepage, keep it short, focused, and informative enough to grab your reader’s interest.
