Read Us 24x7
Contribute
No Result
View All Result
  • Home
  • Technology
  • Entertainment
  • Reviews
  • Others
    • Digital Marketing
    • Insurance
    • Social Media
    • Business
    • COVID 19
    • Lifestyle
    • Sports
    • World Wide
  • Submit Press Release
  • Tech Q&A
  • About
  • Home
  • Technology
  • Entertainment
  • Reviews
  • Others
    • Digital Marketing
    • Insurance
    • Social Media
    • Business
    • COVID 19
    • Lifestyle
    • Sports
    • World Wide
  • Submit Press Release
  • Tech Q&A
  • About
No Result
View All Result
Read Us 24x7
No Result
View All Result

Snapchat vs Instagram: Which is Best for Brand Marketing?

Sayan Dutta by Sayan Dutta
April 11, 2022
in Social Media, Article Contributions
Reading Time: 6 mins read
instagram
Share on FacebookShare on TwitterShare on PinterestShare on Whatsapp

Marketing is all the buzz over the internet. The interests and preferences of customers and businesses have shifted from offline to the online market. Gone are the days when you had to directly deal with customers. Social media has revolutionized the way promotions take place. It has the potential to sell anything within seconds. Of these platforms, Snapchat and Instagram have taken brand marketing to the next level. Businesses are constantly devising novel strategies and techniques to showcase their potential to the masses. Some are even engaged in finding the secrets to viral marketing. Although both these social media platforms are the ideal choice for online promotion, some confusion lurks while choosing the right one. Hence, we researched thoroughly to find out what parameters make these platforms lucrative for advertising your brand. We will have a side-by-side comparison of Snapchat and Instagram so that you can take a quick decision. Let’s go ahead and find out what platform will complete the missing piece of your brand marketing puzzle. 

  • Table of Contents

    • The art of Advertising 
      • Instagram Stories ad functionalities
      • Snapchat ad functionalities
    • Audience engagement 
    • Content is the ‘King’ 
      • Snapchat 
      • Instagram
    • Cost efficiency 
      • Instagram
      • Snapchat 

    The art of Advertising 

Most internet marketers are already aware that advertising is an effective way to organically gain followers on Instagram and Snapchat. Instagram ads target users by integrating them with their newsfeed. This method drives engagement based on previous likes of users. Trying to figure out how to get more real Instagram followers? Nevertheless, you can easily get popular on Instagram with accurate targeting of customers. 

Instagram Stories ad functionalities

  • Call To Action (CTA) swipe-ups
  • Shoppable features and videos with tagged products
  • Shop in-app
  • Equipped with Retargeting capabilities
  • Polls and more editing functionality
  • Carousel ads (appropriate for product showcases)
  • Operates through Facebook Ad Manager

Snapchat offers a more aggressive ad method. For instance, you get the option to create sponsored lenses or geo filters. For a high reach and engagement on instagram , we recommend discovering stories or sponsored lenses. Although the Snapchat lenses option is a great way to reach a high number of views, the skyrocketing cost is not ideal for small businesses. So, what’s the catch? Small businesses can leverage a location-specific geofilter as an effective way of advertising. 

Snapchat ad functionalities

  • CTA buttons and swipe-ups
  • Sponsored lenses and geofilters
  • AR shoppable lenses
  • Retargeting capabilities
  • Operates on Snapchat ad manager

In the online advertising segment, Snapchat is ideal for local businesses while Instagram is more focused on targeting users based on interests.

  • Audience engagement 

Billions of active users on both these platforms pose certain challenges when it comes to targeting the right audience base. The top global businesses have an account on Instagram and most have started Snapchat too. User Engagement has long become a metric for testing the success of social media sites. Your brand needs more likes and comments so that potential customers are convinced to buy your offerings. According to research, users spend an average of 30 to 60 minutes on these platforms. Hence, you have to provide something that drives engagement within this time frame. This is possible when you are ready with winning content and social media strategy. 

On the engagement front, both these platforms have their upsides and are ideal for grabbing the attention of your fans. 

  • Content is the ‘King’ 

Digital and content marketers place the highest bets on quality content. The entire digital marketing strategy would never work if you struggle with your content. Content assists in optimization and paves way for a higher rank on search engines. Hence, the right content is what your business needs at the end of the day for high traffic. Both the platforms are trendsetters in images and videos.

Snapchat 

Why not cast a lasting impression on your fans with curated content that goes well with their taste? Snapchat is the ideal platform for businesses that want to share direct and trending content. It has consistently been following its premise that works on perfecting a particular feature, especially Snapchat stories. Diversification is certainly not a thing for this platform. 

Instagram

Let’s jump to the video-sharing platform. Instagram has diversified the ways of content sharing that tempt users to spend more time. Stories and reels have gained tremendous popularity among the folks and businesses are engaging in these for high growth. You can share daily updates, sneak peek, product teasers, and other out-of-the-box content. 

In the case of content, both the networking contenders are appropriate to people with different tastes. Instagram requires an optimal strategy while Snapchat focuses on a single engagement method such as ‘Stories’. 

  • Cost efficiency 

Indeed, research on advert platforms unleashes pretty staggering results. Choosing the right platform would depend on your budget. 

Instagram

This service uses Facebook ad Manager that facilitates customized spending. The cost varies according to ad frequency. Instagram is the ideal promotion platform for E-Commerce companies as most users love to explore new products & services.

Snapchat 

This may cost a fortune. Undoubtedly, the cost for Snapchat ads is exorbitant and not suitable for every business. However, this is just one side of the game. Ads on Snapchat garner more visually appealing to users than the average CTR. 

Hence, in this section, Snapchat has an edge over the former. 

Perhaps the social media debate is a never-ending topic but we hope you do conclude. We cannot take out a clear winner between these two. You can take into account demographics and average ad performance to choose the right platform for brand marketing. Critically analyze all factors to discover what’s best for your business because there’s simply no clear winner between these two. 

Recommend For You:

  • What Does WYO Mean In Snapchat 
  • How To Unlock Your Snapchat Account
  • How Does Snap Score Calculate on Snapchat
ShareTweetPinSend
Sayan Dutta

Sayan Dutta

I am glad you came over here. So, you want to know a little bit about me. I am a passionate digital marketer, blogger, and engineer. I have knowledge & experience in search engine optimization, digital analytics, google algorithms, and many other things.

Related Posts

Optimize Videos
Social Media

Maximize Your YouTube Views: How to Optimize Your Videos

January 26, 2023
UX
Technology

How Can UX Affect Your Conversion Rates in 2023

January 18, 2023
how to log out of messenger
Social Media

How To Log Out Of Messenger? (A Step-by-Step Guide)

January 12, 2023
Best Time to Post on Instagram
Social Media

The Best Time to Post on Instagram in 2023 (Experts Reveal)

January 12, 2023
Whatsapp Ecommerce Store
Social Media

6 Effective Strategies To Set Up A Whatsapp Ecommerce Store

January 9, 2023
Business Plan
Business

How To Write A Massage Business Plan – 2023 Complete Guide

January 8, 2023
Next Post
Does Facebook Messenger Work In Airplane Mode

Does Facebook Messenger Work In Airplane Mode?

Recommended

500 Mbps

Is 500 Mbps Internet Speed Really That Fast?

February 2, 2023
Sons of The Forest

Sons of The Forest Release Date – Here’s What New in February 2023

February 1, 2023
att email login

AT&T Email Login | Easy Steps to Sign in to att.net [2023]

January 31, 2023
TP-Link Router Setup

6-Step Ultimate TP-Link Router Setup Guide

January 31, 2023
Employee Engagement

Top Key Metrics To Measure Employee Engagement And Performance In 2023!

January 31, 2023
p2p

15 Best Peer-to-Peer (P2P) File Sharing Programs for Lightning-Fast Transfers

January 31, 2023

About Us

Read Us 24×7 comes with the Latest News around the Globe. From Business to Entertainment, from Sports to Technologies you will find everything right over here.

Mail ID – [email protected]

google-play-badge

Is 500 Mbps Internet Speed Really That Fast?

Sons of The Forest Release Date – Here’s What New in February 2023

AT&T Email Login | Easy Steps to Sign in to att.net [2023]

6-Step Ultimate TP-Link Router Setup Guide

Top Key Metrics To Measure Employee Engagement And Performance In 2023!

15 Best Peer-to-Peer (P2P) File Sharing Programs for Lightning-Fast Transfers

google news

Protected by Copyscape DMCA.com Protection Status

  • Terms of Service
  • Privacy Policy
  • Contact Us
  • About
  • Sitemap
  • Write For Us
  • Submit Press Release

Copyright © 2022 Read Us 24x7

No Result
View All Result
  • Home
  • Technology
  • Entertainment
  • Reviews
  • Others
    • Digital Marketing
    • Insurance
    • Social Media
    • Business
    • COVID 19
    • Lifestyle
    • Sports
    • World Wide
  • Submit Press Release
  • Tech Q&A
  • About

Copyright © 2022 Read Us 24x7