Building a website and putting up social media channels is a piece of cake. The difficult part is to get your audience and people to visit them and engage with them.
Unless you have worked with a seasoned digital agency, being an average business owner is surely struggling to improve your site visits without shelling out money for them.
So, what is the best turnaround for this? Before you read the rest of this post, you must check out some basic information.
Why are website visits very important for a business?
To put it simply, it is a key performance indicator for your business. It drives success and growth to your business. If your website can gather quality and a large volume of traffic, it helps you in many ways.
It helps your marketing efforts as well as performance. It gathers important insights about your target audience as well as their purchasing behaviour. It also generates leads, drives more sales, and improves conversion by civil discourse.
What Does Quality Traffic Means?
Traffic is being generated all over the internet currently. But quality traffic means you are drawing the right set of audience to visit your website. They are the kind of consumers who have a genuine interest in patronising your brand’s offerings.
So, how do you improve your website’s traffic without spending a lot of money? To learn more, here are some of the best tips reputable digital agency experts suggest.
1. On-page Search Engine Optimization (SEO)
The on-page SEO mainly focuses on optimizing your website with the best practices of SEO. It means the relevant keywords which are generated for your website are high-volume searched items on the browser. According to SEO Southampton company, Utilizing these keywords in your website’s content is very effective in driving traffic towards your website.
Also, optimising your website by practising SEO focuses on your outbound links, the proper way of constructing meta titles and descriptions, using keyword-rich blogs and articles, and putting alt texts to your images. There are more than the ones mentioned here, but it is all about the proper way of executing them for your website.
2. Make Your Google My Business Listing
If you are not aware of it, the GMB listing is an important and efficient marketing tool you can utilize for free. If your business has a GMB listing, you inform your target audience in your area that you are available to serve them. If consumers perform an organic search on their preferred browser for a near them business, Google will prioritize businesses that have GMB listing with them on their results page.
3. Create Backlinks (Off Page SEO)
It also refers to inbound links which come from other websites or other online platforms. To explain, if other websites have links to your website, then it informs Google and the visitors from other sites that yours is genuine. In return, it will help improve your website’s SEO rankings as well as traffic.
However, you must bear in mind to produce quality backlinks. These links must be from reputable websites that have domain authority and high credibility. To do this, you must create backlinks from a strategic guest posting and write top-quality, solution-driven blog posts.
4. Initiate Email Marketing
If you can collect a considerable mailing list of all your previous and current customers, you must start initiating email marketing. It is pretty simple and costs you nothing. All you need to do is produce high-quality content such as newsletters, blogs, brand announcements, sales, and promotional offers and send them using your mailing list.
Email marketing is one of the pioneering digital marketing strategies, which, until now, is still highly-efficient.
Increasing your website visits do not necessarily require a huge investment to it. All you need is your dash of creativity, do extensive research and refer to the tips listed above!