Do you know about 3.5 billion Google searches are conducted every day? Yes, if you know what your target audience is looking for online, you can create relevant content that answers their queries and direct them to your website.
But, how do you get to know what these queries are? According to Stan Ventures SEO trends for 2023, keywords used in Google searches are your trump card.
One of the best ways for keyword research in 2023 is using Google Trends.
Let me walk you through how you can use the tool for keyword research to do effective SEO.
How Google Trends Works
Google Trends is a free tool that helps you to evaluate the popularity of any search term among the target audience.
With this tool, you can seamlessly monitor user search behavior, compare keyword search volumes for various queries and evaluate the relevancy of any given topic using historical data.
Here is how it works.
When you enter a certain query, Google Trends will provide you with a set of automated suggestions such as Search Topic and Term.
Opt for “Topic” if you want to analyze a wide range of relevant search terms within a topic. Choose “Search Term” to evaluate a specific search query or a keyword. Simply put, the search term signifies your focus keyword.
The tool displays a graph containing numbers from 0 to 100, helping you to validate it. 0 denotes users are not likely to come up with the corresponding query. On the other hand, 100 signals that it is a top-performing search. The higher the number, the more the user searches for the particular keyword.
Perks of Using Google Trends for Keyword Research in 2023
Now that you know the working mechanism of Google Trends, it’s time to explore how this fantastic tool can benefit keyword research in 2023.
Identify Keyword Search Volume
The search volume of a keyword refers to the number of times search engine users have included it in their online searches within the given time period.
So, if you place keywords with high search volume in your website content without affecting its natural flow, your site has a greater probability of achieving a top search engine ranking.
Once you enter a particular keyword on Google Trends, the tool lets you see how users’ interest has increased or decreased over time.
This way, you can easily find out which keywords perform well for your niche and place it in your content accordingly.
Analyze Seasonal Trends
The ultimate goal of keyword research is to drive more traffic to your website using relevant keywords. Given the scenario, it is crucial to use the right set of keywords in your content and promote them at the right time.
For instance, the search volume for ‘hats’ is always high because users somehow search for it every day. On the other hand, the search volume for ‘Halloween hats’ hits the top only a few months before Halloween and drops down after November. This is because ‘Halloween’ is a seasonal term, and not many users look for Halloween costumes after the occasion.
Similarly, you can identify such seasonal terms for your products or services using Google Trends. Then, you can craft your promotional campaigns around these keywords to gain more qualified leads for your business.
Plus, if your website already has pages relevant to seasonal trends, you can optimize them using keywords. This way, you increase their online visibility and help your customers to find them quickly.
Evaluate Keyword Popularity Phase
While focusing on seasonal trends is important for keyword research, you also need to validate how longer a keyword can still be popular in your niche.
If you ignore this part of keyword research, all your SEO efforts will go in vain, and you will end up not ranking for queries your customers are asking search engines.
I know this is something a business owner doesn’t want to happen. However, you can stop this from happening if you can leverage the advantages of Google Trends better.
Yes, Google Trends lets you view search interest for a given keyword over recent years. This way, you will know if a keyword was at the peak just for once or is spiking lasting user interest.
Avoid Unicorn Keywords
Some Keywords may make an impression that they perform well. But they don’t make much difference when you include them in your content. Such are unicorn keywords.
For example, keywords with high volume but low competition belong to this category. These keywords are short-lived and don’t prove useful to boost your web traffic.
Make it a point to look at these keywords with Google Trends and weed them out.
Optimize Your Local SEO
Local searches do make a big difference in lead generation. You need to target selected locations where you want your products or services to sell better.
All you need to do is identify specific keywords that perform well in different locations and include them in your content. With Google Trends, this becomes a cakewalk.
Capitalize on Trending Topics
The secret to successful SEO is keeping up with the changing trends.
Using the Trending Searches tab on Google Trends, you can easily find search queries popular in any specific location in the last 24 hours.
This way, you can identify trending topics in your domain and create engaging content to attract more visitors to your website.
Use Google Trends Predictions
As you know, Google Trends can tell you what is trending at the moment. But then, this brilliant tool doesn’t stop with that.
Yes, it also provides you with upcoming SEO trends. This feature of Google Trends allows you to make plans in advance to gear up your website traffic and be a step ahead of your competitors.
Do you know 86% of businesses use videos to promote their products and services? So, it is necessary to optimize your videos for keywords as well. However, these keywords may vary for web search and video search.
Don’t worry. Google Trends can simplify this for you.
Just type your search term on Google Trends and switch from Web Search to YouTube Search. The tool displays user queries and keywords that are trending.
This, in turn, makes way for you to optimize your video titles and descriptions to achieve higher search engine rankings.
If you are looking for keywords that drive search engine results, Google Trends is the best companion you can ask for.
This tool comes in handy to conduct focused keyword research and find powerful keywords that fetch more traffic to your website, especially when coming together with high-quality content.
Plus, Google Trends also helps you identify current and upcoming trends, put them in action through your campaigns and be an industry leader.
Need more help to optimize your website as per the top SEO trends in 2023? Get in touch with us at Stan Ventures.