Many charities and non-profit organisations (NPOs) compete against each other for donations, and you will want to do whatever you can to get your organisation ahead. Many charitable causes were significantly affected by the global pandemic and the lockdowns that occurred. It prevented their volunteers from getting out on the streets, raising awareness, and collecting much-needed funds. However, you can do something to combat this and use the services Google offers to help your charity or NPO raise the funds it needs, and below is how you can do this.
Google Ad Grants
You may not be aware, but Google has its Ad Grants available that are geared to help charities and NPOs and help them raise their needed funds. It can help get your message in front of people searching for non-profits like yours and help increase awareness of your organisation and raise funds.
Google can offer each qualifying company up to £7,000 worth of ads credits that you can utilise to market your organisation and even help you recruit new volunteers. It is simple to apply for this service, and the process is highlighted below. You may also want to use a specialist on Google Ads Grant management for charities to help run and optimise your campaign.
Applying For Your Ads Grant
The process is relatively straightforward to apply for non-profit ads grant from Google, and you can do this on their website. You will need to apply for this via the Google website, and they will do checks to ensure your organisation is eligible for it. You will need to have registered charity status in your country to qualify for the grant, and once it is approved, you can get started.
You will need to activate your ads grant from Google, and you do this by logging into the account you created. You can then create your ads and make them live, which will hopefully make a significant difference to the success of your charity or NPO. However, getting the most out of paid advertising on Google can be complicated, so you may require assistance to maximise the returns you get from using the ads for your organisation.
Getting The Most Out Of Your Ad Campaign
Unless you have extensive experience with Google ads already, you may struggle to get the most out of your advertising campaign. However, there is help available if you need it, and you have a couple of options available to you. The first one is to utilise the expertise and support available from Google, and you can speak to one of their experts who can help you optimise your campaign and ensure it is well optimised.
The second option you can use is to partner with a reputable digital agency that specialises in paid advertising and use their services to run and optimise your campaign. There will usually be a nominal account management fee to pay, but it can help you get the most out of your free ad credits from Google and maximise the returns from your campaign.