Conscientious consumerism has gained traction over the years as customers demand a higher standard of accountability from major corporations. With the world facing an array of problems, customers want to feel that every purchase they make projects a positive change. These personal ethical decisions extend to both physical products and services. So, how can you show your customers that your company reflects such consumer creeds?
The 7 Digital Marketing Tips
Benefiting both the planet and your company, sustainable digital marketing is a win-win situation for all. Instead of trying out traditional marketing techniques that use up more resources and has lesser reach, try these tips now:
1. Follow the AIDA Formula
An acronym for a marketing strategy, AIDA is a tried and tested formula since 1898. It’s a hierarchical process that aims to gather insights into your target audience.
Using this formula can help you better tailor and customize your campaigns so that in the future, you won’t have to spend much on extensive customer research. The AIDA model begins by determining your customer’s:
- Attention
This step is focused on creating content that makes your brand intriguing and attractive so that it appeals to consumers. Most companies often neglect this step, as they carry with them the assumption that their product is already known. So, your goal here is to create clout or digital disruption that makes audiences look your way.
- Interest
Now that customers are looking at you, the next step you have to focus on is how to keep their interest. This can be quite challenging to achieve for services and products that are inherently not that engaging.
So, what you can do is enhance your content’s tone and readability. Break down data and use simple analysis to make your content available to every reader.
Create subheadings and bullet points with images for better visualization. Focus on conveying your company’s message by engaging your customers with an interactive website experience.
- Desire
Products and services are developed to give solutions to society’s problems. They appeal best to consumers when they understand why they need you.
To foster that sense of desire within your audience, you can create digital infomercials that are backed up with well-researched data and results. Relate it to their daily lives so that your company’s message resonates with them.
- Action
The last factor that you want to highlight in your digital campaigns is a call to action. With your eco-conscious audience, it’s best to capitalize on this message and values by showcasing your company’s dedication to cutting down its carbon footprint.
Show to them that your company’s aim to grow a sustainable business is dedicated and well-researched. You can encourage engagement by giving out free trials and subscriptions with limited access.
2. Explore Multimedia Content Marketing
Videos compared to articles and pictures have a stronger retention power when it comes to engaging with your customers. As it stimulates the visual and auditory senses, it can convey your company’s message better. It also offers high versatility when it comes to editing and revamping, which allows you to reuse old video clips as new material.
By investing in this content marketing strategy, you can have more sustainable ads since you won’t have to spend as much when you’re revamping them. Though it may seem expensive at first when you hire a professional team from the best digital marketing agency, it’s better than constantly spending on research and surveys every time you decide to create an engaging campaign.
3. Focus on Content Variety
The effectiveness of capturing your customer’s attention relies more on how you present the campaign. Gimmicks and shock value are vital components in creating market clout, which can be done through “guerrilla” marketing, provocative imagery, and personalized targeted messages.
Remember that your main goal in this step is to let consumers know that you exist. As much as possible, try to invest in a variety of marketing content that you can still utilize and redesign for future use.
4. Differentiate Marketing and Branding Strategies
You have to be careful in how you endorse this message of sustainability and eco-consciousness through your branding and marketing. One of the best digital marketing agencies in Toronto, Local SEO Search Inc., will tell you that both, despite being used interchangeably, are different from each other.
The former focuses on the design, aesthetics, values, and messages of your company, which ultimately affects how people perceive you. The latter is more geared towards generating market interest through subtle techniques and targeted ads.
5. Take Advantage of LSAs
A more targeted form of Google ads, this pay-per-lead feature focuses on showcasing local businesses for customer queries. So, when someone searches up for a store with a specific location keyword like “foot clinic North York” or “nearby”, your services will immediately be listed on top of the first SERP.
Now, this form of advertisement does not necessarily aim to increase click-through rates, but rather focuses on your business leads. However, it can be quite costly since you have to set a weekly budget, so try to optimize your ads if you ever decide to subscribe to them.
6. Determine the Best SEO
Boosting your website’s performance through SEO techniques is a good way to increase your market performance. With competitors expanding to different online and social media platforms, having a well-functioning website is crucial.
However, investing in these SEO tips can sometimes be futile since not all of them may work as effectively for you. So, make sure to formulate the best SEO strategies that benefit you by consulting with experts and website developers from the best digital marketing agencies.
7. Networking and Email Marketing
Email marketing is a great way to connect with your customers without having to physically engage them. It’s a cold outreach strategy that aims to spread announcements, reminders, and vouchers about your business.
For it to effectively work, you have to customize your messages so that it delivers your company’s precise and genuine intent. You can even leave a link that will redirect them back to your website to increase organic traffic.
Sustainable digital marketing helps you to effectively communicate your eco-conscious actions as a company. And, the best thing about it is that compared to other traditional marketing techniques, digital marketing has a lesser carbon footprint and wider audience reach.
It also offers a variety of methods that transform your company’s operations into a more eco-friendly one. So, capitalize on this message now, and let your customers know that you are trying to make an active effort to make the world a better place.
