Design is an ever-changing landscape. Understanding patterns, user behaviour and the latest trends can give you the edge to increase sales.
Our design tips are designed for those who want to improve the user experience of their e-commerce website…
So don’t waste a minute and get to work! We’d love to hear how these tips have helped improve the design of your online shop.
Sam Orchard of Edge of the Web recommends thinking about user objections and how to overcome them on key sales pages. This may look different for different businesses. For example, it could be highlighting your return policy, offering financing options or including testimonials (ecommerce web design services).
“One simple trick I would recommend to increase conversions is the use of exit modals (or exit intent pop-ups). When a user signals that they’re thinking about exiting the site (for example, their cursor moves up over the top of the screen), presenting a pop-up with a call to action or suggestion can help encourage them to think again and take action.
Since they are already about to leave the site, you avoid any risk of annoying the user by preventing them from viewing the page, but you get another chance to bring them back.
Pictures can show more than just the products you’re selling.
Customers will quickly notice how much work has gone into optimising their experience. Doing this step right will make a lasting impression.
Lies and tricks won’t work on your e-commerce site. Customers want to see honest prices so they know what to expect when placing an order. Settlement and delivery won’t be calculated all the way through, but you should avoid hidden fees and charges.
A price higher than expected is likely to make a potential customer abandon their cart and head to your competitor’s shop.
Good photos and images evoke emotions, create a sense of identity for your brand and make it easier to remember. The average person can hold up to 2,000 images in their memory (ecommerce development agency).
If you don’t publish images that give a sense of your products, sales will drop significantly. Try to convey the whole essence of your product through quality images published on your e-commerce site. You don’t need to use professional photographers to achieve this goal. Study instructions and guides on how to take quality photos with a smartphone or an inexpensive camera. You can also find lots of quality free images on sites like Pexels and Unsplash.
Web design has two sides: professional and subjective. The first has a direct bearing on the development of a design that complies with all the cutting-edge trends in UX and UI.
Try different colour schemes and other aspects of website design to find out what to focus on in the final design. Use the various optimisation and A/B testing tools available on the internet.
Web design is a highly fluid medium. You’ll gain a competitive edge and increase your sales if you take into account patterns, customer behaviour and the latest trends. With our tips, you’ll improve how your customers interact with your site.
In the end, the most important thing is always to remember the user. Create a better shopping experience so that people keep coming back. One of the quickest ways to increase brand loyalty and turn customers into loyal customers is to build your shop around them.
This can relate to how easy it is to make a purchase, make a good product description, use a smooth interface and be mindful of your colour scheme. By engaging with your customers through surveys, social media or using other forms of organisation, you can get real feedback on what they like best.
