PPC can be an extremely valuable advertising tool when it comes to implementing it within your overall marketing strategy. But what actually is PPC and why should you use it?
In this article, we look into exactly what PPC entails, how many UK companies use it, and the benefits it can have on your business.
What is PPC?
PPC stands for ‘pay per click’ a tool that allows advertisers to pay a fee each time one of their ads is clicked. Simply put, it’s a way of buying visits to your business’ website, as opposed to waiting for them to happen organically.
One of the most popular hosts platforms is search engines as they allow advertisers to display relevant ads to what people are searching for. Adverts placed on the Google Display Network reach up to 90% of internet users. At present, 50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link. There are different types of Google ad networks available, so it’s important to do your research to know which one your business will benefit the most from.
How Does PPC work?
In order for ads to appear alongside a search engine results page (SERP), they are subject to what is known as the Ad Auction. This is an automated process that Google uses to determine the relevance and validity of each ad that appears on the SERPs. One-third of people (33%) click on a paid search ad because it directly answers their search query, which is why the more relevant your ad is, the more traffic you will bring to your site.
What are the Benefits of PPC?
There is a multitude of benefits when it comes to including PPC within your marketing strategy. It can bring an influx of traffic to your business’s website, which in turn can equate to a high return on investment. It also increases brand awareness by ads reaching a wider audience, while providing results that are easy to track and measure along the way.
How to Get Gtarted with PPC?
If you want to utilize PPC within your marketing strategy but don’t know where to begin, you may want to hire a team of experts from a specialist marketing agency.
Once you decide you’re interested in running PPC ads to promote your business, you will need to identify the network and tools you will use to run your PPC campaigns.