Time has changed, and so have the marketing techniques. Now, thanks to the Internet, you can reach more people than only those who happen to pass by your swing sign, or who are handed a flier (let’s be honest here, in most cases, they have no desire to read it at all). What is one of the present-day advertising techniques that build brand awareness and shows Google that your website is worth being displayed on the first page?
The answer is link building.
Why Do So Many Online Business Owners Use Link Building?
Simply because link building works wonders. Acquiring links from blog posts, educational websites, and social media to your own webpage increases organic traffic and builds your brand’s awareness. On top of that, the more websites feature the backlink to your website, the more trustworthy it becomes for Google. Let’s dive into each of these issues a bit deeper.
Enhanced Website Credibility
There are a few aspects that Google analyzes to verify if a website is trustworthy. For example, it checks how much time people usually spend on it, how many subpages they view, and how many backlinks the website has. Reports show that, by far, the latter aspect – which is getting a high number of inbound links placed on top-ranked websites – is what increases domain reliability best.
Increase in Organic Traffic
Link building is a hella clever way to get more organic traffic. Since ‘People don’t like to be sold – but they love to buy (Jeffrey Gitomer), go where your clients already are: lifestyle blogs, hobbyist forums, professional magazines… you name it. Let the prospects decide if they want to click on the link to your product or service. And believe us, they WILL click, especially if the article the backlink is inserted in is entertaining or informative.
Spread Brand Awareness
This issue is pretty self-explanatory. The more websites write about you or mention your business, the more people will know you exist. Some of them may even realize that your product/service is exactly what they have been looking for. That is why collaborating with various content creators, especially those who are bigger than you, will help you become visible to those who may benefit from your service or products.
How to Get Legit Backlinks? Try Link Building Agency
The bad news is that the link-building process may not be all fun and games. There is one hurdle that may be hard to cross, and that is getting featured on the top-ranked websites relevant to your niche. So what can you do if nobody is willing to mention you on their channels? Finding a link building partner may be your lifeline.
Seriously, asking a link building agency for help is the right way to go. Experienced agencies of this type have a well-developed net of connections, so it’s easier for them to get you featured on websites that
- Revolve around your niche, and
- Are top-ranked on Google.
It’s also easier for such agencies to get in touch with a ‘bigger fish’ than you currently are, so the backlinks that send people to your website will be posted on legit pages. This, in turn, has a positive effect on your website ranking, getting you better results in SERP.