There are things in b2b which no mail tester can help with without your understanding of what’s going on. Even if a cold mail campaign is run by some hired experts instead of yourself, knowing the basics is important. But can any user say what’s what choosing from various tools? Which app is meant to test email delivery rate and which is a spam checker? What’s reviewed in this article is some of the key things b2b stands on:
-a cold email and what it is;
-what’s the difference between cold messages and cold calls;
-how a great cold e-letter template is to be made.
Let’s deal with the nature of a cold email. It’s an e-message that one gets without having asked for it. And almost every user sees to it that his privacy is intact. As a result, cold emails put into the spam folder without having been opened are absolutely common. That’s why using a spam word checker from a reliable provider like Folderly is never a luxury.
Despite prospects’ hostile attitude towards cold emails to them isn’t rare, b2b can’t do without such e-messages. A cold email is a tool for breaking the ice between a company and potential clients. And for that to serve a really powerful ice-breaker, its content has to be persuasive and non-intrusive at the same time. It can be compared to a sales person. Such a man would state his offer, give you his business card and leave, providing you with time to think it all over.
Test email delivery rates or look through an address book: cold emailing vs cold calling
Having had to test email delivery rate for the thousandth time, you might start thinking about cold calls. It wouldn’t be surprising, for this way seems easier. It takes lots of patience to write a cold email, run a delivery rate test, see that it’s not enough and start all over again. Nevertheless, more that 85% of sales professionals give preference to cold e-messages over cold phone calls. So, what makes a b2b expert send an email and rely on delivery rate rather than test his luck with cold calls?
-the rate of conversion using cold emailing can reach 40%. As for cold calls, they are only able to convert about 2% of prospects;
-cold emailing is less annoying for clients;
-cold e-messages allow for more creativity compared to cold calling. Making a phone call to a prospect one can only rely on the persuasion skills of his voice. However, the success of cold emails with clients is defined by the quality of content plus how well you understand the guidelines of an email template.
In b2b there is room for pre-heated calls rather than cold ones. After the connection has been established,a salesman can ask for permission to call in one of his emails. With the permission granted, calling a client will only build his trust with you.
Cold emailing still greatly depends on the level of one’s deliverability. The latter can be effectively checked and improved! It only takes using software from Folderly which is a product of b2b lead generation company – Belkins.
Test email delivery rates but results aren’t great? Learn to create cold email templates in 6 steps
Discovering the offers on the Folderly website (a powerful spam checker only one of them) can become any busy salesman’s salvation. When there’s no time running one’s b2b campaign manually, we are ready to come to rescue. Nevertheless, we always do our best to help those willing to try their hand in b2b emailing and generating sales leads. So, below are 6 steps to take in order to make an effective cold email template. Let’s see what’s to be done besides users’ seeing to it that they test email delivery rates and get good results.
- Accept what it takes for the mission to be successful. During the running of a cold email campaign, emailing isn’t limited to 1 or 2 messages. Thus, prepare for no less than 6 consecutive e-letters and waiting for up to 3 weeks. After that follow the following writing scheme:
-clearly state what your offer is;
-stick to the following structure: Introduction, then Cliffhanger followed by Interlude and finally, Colclusion;
-make the message appeal to the audience.
- Make a proper introduction. It means following the “from: line-subject line” scheme to let a client know what company you work for and your position in it .
- The opening lines of a cold email must not only be business like but show respect towards the recipient.
- Don’t state the offer in the very first letter. What is to be achieved is a sales pitch built up with the right speed.
- Conclude the email with a call-to-action phrase.
- Make sure your signature serves as a business card. Attach information about the company or yourself to it.
Conclusion on writing a cold email properly to see decent delivery test results
Hopefully, this review has made its readers see the importance of proper written cold emails. They are able to become a foundation for both a successful b2b campaign and sale lead generation. Though, writing cold emails takes much more time and patience than making cold calls, it’s worth it. In addition to everything said earlier, here are some more tips:
- Being properly structured doesn’t protect a cold e-message from the intrusion of spam words. Folderly’s checker has helped 52% businesses’ email campaigns stay on track.
- Checking email deliverability plus using our spam check software will do your company good. But it never hurts to ask professionals for help. Folderly has always been great in helping businesses see their ROI increase up to 90%. All it takes is to become a Folderly client and start cooperating with us. Why not start today?