Last week I did an interview with The Tennessean, our local paper here in Nashville, about my use of Twitter. After the interview, I realized that there actually are a finite number of objections. I have heard most of them. If you use Twitter, you probably have, too.
Regardless, the first thing I did was âcrowdsourceâ my followers on Twitter. I had a list of five objections before I did this. I honestly thought I had captured all of them, but I wanted to make sure.
Surprisingly, I got seven more objections for a total of twelve.
I then created a poll in SurveyMonkey.com, blogged about it, and then asked my Twitter followers and blog readers to vote for the top three reasons their friends tell them they arenât Twittering. More than 700 people took the poll. To get more results, I shared the poll on the YouTube video and even decided to buy YouTube likes for that video.
Unfortunately, I somehow failed to include what I think is the number one thing that most of us hear from our friends. I have listed this one first because I think it is probably the most prevalent. I have followed this with the other nine.
- âThat sounds silly.â This is precisely what I said to my friend, Randy Elrod when he introduced the service to me. He wisely said, âYou wonât really understand Twitter until you try it?â I still think thatâs right. Therefore, I challenge people to read my post, â12 Reasons to Start Twitteringâ and then try Twittering for two weeks. If they donât like it after two weeks, fine. At least they will know first-hand why it didnât work for them.
- âI donât understand how to do it.âI get this a lot. People may not want to admit it, but they donât understand how to do it. No problem, that is precisely why I wrote âThe Beginnerâs Guide to Twitter.â It assumes that they know nothing and walks them through the basics. One of the best things you can do for your friends when they are just starting out is to send them the link to this post.
- âI think it would take too much time.â I get this objection frequently, too. In fact, at one point, I heard this objection so many times that I wrote another blog post, documenting how much time I spent on Twitter a day. Itâs entitled, âHow Much Time Does Twittering Really Take?â As it turns out for me, less than 30 minutes a dayâif that.
- âIt is too narcissistic or self-centered.â Twitter is one of those things that merely amplifies what you already are. If you are narcissistic, then Twitter will give you a way to become even more narcissistic. But you wonât attract many followers. The key to that is being genuinely other-centered and generous. In fact, that is precisely the thing that gets other peopleâs attention and is rewarded on Twitter. To be successful with Twitter, it canât be about you. It must be about your followers.
- âI prefer Facebook or some other social media service.â Honestly, I am not a big fan of Facebook, but there is no point in arguing it. Different strokes for different folks. However, why choose? You can have your cake and eat it, too. In this post, âHow to Update Your Facebook Status with Twitter,â I show you how to kill two birds with one stone. (I think I mixed three different metaphors in one paragraph!)
- âIt is a poor substitute for real relationships.â Thatâs what I thought at the beginning. I already have a rich social life. Why do I need more superficial relationships? However, with the exception of one of my daughters, my entire family started Twittering at the same time. This allowed us to stay connected in ways we could never dream of before. Plus, I have met some amazing people on Twitter who eventually became real friends and business associates. I met with one of them yesterday morning.
- âI donât have anything interesting to say.â Donât sell yourself short. Your life is more interesting than you think. Why do you think reality television is so popular? People crave transparency and authenticity. They long to connect with real people living real lives. It gives them perspective and helps them see that their lives are more normal than they thought.
- âI am concerned about my privacy.â I wrote the book on thisâliterally. In 2001, my book Invasion of Privacy: How to Protect Yourself in the Digital Age. was published by Regnery. Since that time, I have done one-eighty. For all practical purposes, privacy is dead: get over it. Via Google, people can find out more about you in ten minutes than was possible in a lifetime ten years ago. You might as well intelligently feed the Google search engines with what you want people to know about you. You need to be smart about it, but you are in control.
- âI donât see how it could help my business.â I know so many people now who have almost completely given up traditional marketing. They are doing most of their promotion on Twitter and seeing huge success. Why? Because they have a loyal following of people who trust themâa tribe, to use Seth Godinâs term. At Thomas Nelson, we are seeing some significant success with social media. Twitter is at the heart of our strategy,
- âI donât know how to get started.â This is the easy part. Twitter is profoundly simple. You can sign up for an account and get started in 60 seconds. All you have to do is answer a simple question, âWhat are you doing?â in 140 characters or less. An even better question is this, âWhat has your attention right now? You can post an update or two and start following your family or friends. The rest will take care of itself. Trust me on this.
Question: If you are using Twitter, what are your answers to some of these questions? If you are not using Twitter, what other objections do you have?