Since engagements are the key to successful Instagram branding, it can be quite a task to maintain a consistent flow of engaging posts. We all go through phases of creative block that can hinder our progress and can also lead to a decrease in Instagram followers. To keep that engagement flowing, you need to maintain the hype of your brand and spice up your Instagram feed. We’re here with some inspiration to refresh your creative approach. Whether you are a newbie looking for ideas or an established business looking for a fresh slant, given below are 7 Instagram post ideas that you can apply to your business.
Posting user-generated content helps in fostering a community sense into your Instagram followers and get new instagram followers. Posing UGC helps in reflecting creativity and authenticity, so encourage your followers to be creative and hand in their submissions for a repost. You can also interact with your audience and start genuine conversations to know your audience better. The participants can also gain some visibility through your platform and get a chance to connect with other like-minded people. This way you can shoot up your Instagram engagements and your audience can get something too- it’s a win-win situation!
Products And Tutorials
If you are working on your branding and marketing, you have to put your work on display. Besides the mainstream product shoots, you can post results and tutorials. If you want your posts to have a true impact on your Instagram branding, you can post ‘Before’ and ‘After’ shots of significant results to convert Instagram followers into customers. Instagram posts can be designed in a way to deliver quick tips that can increase Instagram engagements by adding value to people. You can make use of trendy formats like reels or Instagram story series to show the working of your product to encourage users to try them on.
Hop On Trends
If you want to crush your engagement rate on social media, trends are your answer. Since social media consists of platforms with a majority of young users, jumping on trends is the key to grab their attention. Posing with trendy songs and filters, challenges, memes, or making pop culture references can help you attract a younger audience and inject relevance to your brand. Don’t forget to insert the trendiest hashtags relevant to the content to ensure broad reach, higher visibility, and increased Instagram engagements.
Interview With Industry Leaders
Posting interviews with industry leaders can help in increasing your credibility and authority in the eyes of your Instagram followers and unfollowers audience. It can also help in increasing engagements as people love to view content that offers some value to them that they can use to climb up their career ladder. If you manage to pick big names from the industry, it will help you gain many views, likes, saves, and shares; which are indicators to shoot up engagement. You can leverage Instagram features like IGTV series, carousel posts for Instagram lives to do the same.
It is human nature to be curious about insider information and get an insight into what goes on behind the curtains. Showing some behind the scene glimpses is a great way to humanize your brand and make your audience more emotionally invested in your brand. Give a sneak peek of your brand in a way that reflects the work culture, your team, and the creative process. It can give your Instagram followers a chance to see what your company is really about. So, shoot some content of your employees sipping coffee, mini celebrations of a colleague’s birthday, or simply an office dog sitting on the boss’s couch!
Create Room For Some Inspiration
If you are ever running low on ideas as to what to post on your Instagram feed, there is no wrong time to post an inspiring quotation. Regardless of the type of your brand, showing your brand’s human side can make your Instagram followers feel connected to you. Inspirational quotations also have a high probability of being shared and reposted, further increasing Instagram engagements. It is always a great idea to mix things up, however, make sure that the font, template, tones, and style of your post are in sync with your feed and brand persona.
Time To Host A Giveaway
If you want to skyrocket your Instagram engagements, one of the best post ideas is to host a giveaway based on fun challenges and contests. None can despise a fun challenge, especially if the prize is to win free goodies or services. So, tailor your captions in a way that encourages maximum Instagram followers and non-followers to actively engage with your post. To add to the fun factor, you can ask trivia questions, ask users to perform a challenge, or incorporate other fun ideas. You can also state in your guidelines that to confirm their entry, users ought to tag friends or put up a story for 24 hours for additional exposure and traffic.
If you want to blow your competition out of the water on social media, these refreshing post ideas can help to maintain your brand fanfare. We hope that these tips can act as a source of inspiration amidst the dynamic Instagram algorithm. Make sure to mix and match these ideas to entertain your Instagram followers, and stay tuned for more insightful tips.