In this era of digitization, the concept of digital marketing and its importance is known to everyone. Some people think that digital marketing is meant only for big and established brands but they don’t understand that everything starts from small.
If you are a small business and want to start building your presence on the internet, then digital marketing should be a priority for you. Remember, it is not magic, that you will get the expected results in a day. Several digital marketing agencies offer these services at a hefty price but give you the best results.
In this article, we are going to give 5 amazing tips to help beginners build digital marketing strategies for small businesses on their own.
Build a simple yet attractive website
A website is like a face or identity for every business in the digital world. Though a website is extremely important, it does not need to be complicated. A simple website is what attracts the user the most.
Internet users have become increasingly demanding about the experience they want from a website. A fast-loading website for a start. As a small business, a big or extremely advanced website might not fit in your budget but you should at least get the basics right.
The basic things to keep on your website to gain the most traffic and leads are:
- About Us
- Contact Us
- Reviews, success stories, and Testimonials
A simple website with these basic features using a small business website builder serves various benefits such as:
- Good user experience
- Good SEO
- Easy website management
- Fits in budget
Build a strong social media presence
Over 3.96 billion people all over the world use social media. With such a big audience, businesses are also using social media to get more customers and boost their sales. Almost 88% of small businesses invest their time and money in marketing on social media.
As a small business, social media plays a key role for you. For a start, create a business page and fill in all the necessary details. You can use several social media platforms such as LinkedIn, Facebook, Instagram, and Twitter. Try to be consistent with posting your content and do not forget to interact with your audience. Social media also helps in improving your website SEO that helps it rank higher in Google search results resulting in more traffic on your website.
Try Google My Business
As a small business, you need to improve your online reputation by any means. Thinking about a name? Well, Google My Business is your life-saver. With its help, you can have control over managing how people are perceiving your business.
Some common mistakes that you should avoid while using Google My Business are:
- Duplicate listings
- Misusing business name, e.g., the addition of unnecessary promotional messages
- After a change of address, setting up irrelevant new listings
Google My Business can help you stay in front of your audience every time. It even improves your SEO that keeps you on top of Google search results for your type of business in your area.
Customer reviews are absolutely important
New marketers often forget the importance of adding customer reviews in their digital marketing services. For a small business, customer reviews are extremely important as they will be live proof for other potential leads to try your products and services.
Remember, customers are your biggest investment, and keeping them happy is your duty. Happy customers give positive reviews which are crucial for the reputation of your business online. According to a recent study, 92% of B2B buyers mostly make a purchase when they read a positive trusted review. However, no business is perfect and it gets both positive and negative reviews.
Your biggest strategy and responsibility is to handle your customers’ reviews. Firstly, you should reply to every single review whether it is good or bad. It would show that you are present whenever they need you and you care about them.
How to reply to a positive review?
Show your gratitude by saying “Thank you”. It makes the customer feel important and honored.
How to reply to a negative review?
Though it is disheartening, do not stop at giving them an explanation for their inconvenience. Drop a call to action in the reply so that you will know more about their experience and try to work on it. It will show other users that you genuinely care about your customers.
Create blog content
It might sound like a load of work, but creating blogs for your small business and including this in your digital marketing strategy for the same is extremely beneficial. Small businesses generally avoid this tip but you can stand out just by increasing your budget a little bit.
Blog content will improve your website’s SEO, will help you rank higher in Google search results, make your business trustworthy, and reduce support calls.
Some important points should be noted before writing blogs for your business:
- Put the audience first
- Make sure the blog is SEO friendly
- Use a correct tone of voice
- Show readers, they can trust you
We hope these 5 amazing digital marketing tips mentioned above will be extremely helpful for your small business. Including them in your digital marketing strategy, might help build your brand’s presence, increase engagement and traffic on your websites, generate more leads, gain more customers, and boost sales.