Now entrepreneurs are choosing Instagram as a profitable platform for business. A great variety of methods exist how to promote your account: starting with the ability to buy Instagram followers and ending with targeted advertising and cooperation with bloggers. In this article, we will analyze using a blogger’s advertisement as a tool with which you can get your project on a fairly serious turnover.
How to cooperate with opinion leaders?
You may not have great social capital but there are many people who are the centers of influence and have your target audience. Among such people are bloggers having more than a million subscribers. These are big media characters carrying value on the market. Ranked below are opinion leaders or influencers who have hundreds of thousands or tens of thousands of followers and who are authorities in their field.
Bloggers have a loyal audience. People will follow their recommendations and mature faster before buying.
In case you are starting from scratch, the most optimal way is to begin a collaboration with a few small opinion leaders. In this case, you distribute capital and if the advertising in some of them does not work, the overall situation will be satisfactory.
Before launching advertisements with bloggers, you need to correctly design your account and build trust. For this, you can influence through social proof and buy real Instagram followers, likes, comments. Then you need to clarify the main goals you want to achieve. For example, attracting new subscribers, which is typical for products with a long transaction cycle. Also, an increase in sales in e-commerce to sell instantly. It is very important to understand who your target audience is. It depends on the specifics of the product in the price category and the tasks that the service or product can solve.
When working with bloggers, you need to look at the quality of the blogger’s audience, this can be done through various analytics services. You also need to request analytics, preferably in a video format with the last 10 publications to see what the reach was.
Disadvantages in the interaction with influencers
The biggest problem of cooperation with bloggers is cheating. They deceive advertisers with the change in audience statistics, non-compliance with advertising requirements. Moreover many cases exist the influencer owning the profile full of bots or people from giveaways. People from such accounts will not be distinguished by their ability to pay, and they will not buy anything from you.
The second problem lies in no way to scale what worked. If the advertisement integration worked in a certain blogger, the next one will not work in most cases as you will only irritate the audience.
The third inconvenient moment is a long preparation. You need to find a blogger to request statistics in order to check them, negotiate, and discuss work processes. It takes a lot of time.
Finally, there are no tools for analyzing the conversion and you need to check the analytics yourself.
Despite the aforementioned difficulties, interaction with bloggers is popular and brings good results.
