In 2021, the mobile web experience is a crucial part of any business, and not just because it’s the future. People are spending more time browsing the internet on their mobile devices than ever before. Recent studies show that a whopping 53% of people now use their mobile devices for web browsing, and this number is only going to grow as more people transition from desktops to laptops. Your website must have a great mobile experience so you can capture these new visitors while they’re in the buying mindset – especially if your business sells physical products like clothes or food!
Boston SEO Expert has been doing researches about the phenomenon.
Why website mobile experiences have become more and more important, let’s discuss more possible reasons as follows.
1. Mobile-Friendly Website Visitors Convert More
If you have a mobile-friendly website, visitors will convert more easily. According to HubSpot’s “Mobile Marketing Grader,” only 3 out of 10 websites are mobile-friendly. If you own one of those websites, your conversion rate will be higher since people can complete what they need without having to use a desktop or laptop.
2. Google is Pushing Sites to Become Mobile Friendly
The recent changes in the search engine algorithm from Google have made it so that sites must be mobile-friendly for them to rank well. In fact, as of October 2015, sites that are not mobile-friendly will not rank in Google Search results for smartphones at all – and many other search engines are following similar trends.
3. The Mobile Experience is Considered the Prime TouchPoint for Customers
According to ComScore (2012), 80% of smartphone users now use mobile phones to access their primary bank website or mobile banking app at least once a month. This makes the mobile experience one of the most important touchpoints for customers, and if you make this experience a pleasant one, you can make your customer’s lifetime values higher.
4. More and More People Are Using Mobile Devices to Access the Internet
With tablets and mobile phones becoming more affordable, people are using them to access the internet in greater numbers every year. In fact, ComScore (2013) reported that the average person now uses their smartphone for two hours and twenty minutes a day, while laptop use per day has fallen to two hours and eight minutes.
5. Mobile Can Have a “Halo Effect” on Your Website
When you update your mobile experience for modern devices, it can influence the way people interact with your website overall. Visitors will see how responsive your site is and they’ll be more likely to stay and browse your products or services.
6. Mobile-Friendly Websites are More Secure
Since consumers entrust their personal information with businesses that they know will be secure, having a mobile-friendly site can help you gain the trust of your visitors, which is necessary for conversions.
7. Consumers Are Using Mobile Devices for Information Searches More Than Ever
With mobile-friendly websites, consumers can find out about your products and services on the go. If you are offering discounts or special offers for people who visit your site from a smartphone, you might be able to increase your sales as customers come in while they’re out shopping.
8. Social Media Engagement is Easier on Mobile-Friendly Sites
As of early 2015, 30% of Twitter traffic is generated by mobile devices. This shows how important it is to have a mobile experience if you want to make the most out of your social media marketing efforts. When people can access your site from their smartphones, they can spread the word about products and services and share links to your site.
9. A Mobile Site Can Make It Easier for Customers to Contact You
Having a contact page on your mobile site can make it easier for your customers to contact you when they need help or have questions about a product. A mobile site can be an effective method of building relationships with consumers, and the results will come in later when customers make purchasing decisions.
10. Updating Your Mobile Site Helps You Maintain Positive SEO Rankings
Search engines are making it more difficult for sites that are not mobile-friendly to rank high in mobile search results, it is also becoming increasingly difficult for businesses with static full websites to get good rankings on Google and other search engines. We should be catering to mobile SEO clients if wanting to stay ahead of the curve and avoid being penalized.
To conclude, there are more mobile devices in use than desktop computers. In other words, mobile browsing has overtaken desktop browsing. Hence, businesses that don’t have mobile-friendly sites are losing customers. Remember, the first three seconds of someone’s experience on your website is what counts the most. Of course, we should also make sure our site loads quickly, otherwise people will just leave and look elsewhere for another business with a better user experience.