So, you have a business, you want it to grow, you want real results, you want to capitalize on Google search, but how? Maybe you’ve tried, you even put a lot of time and effort into a campaign but turned up empty-handed. Rest assured, you’re not alone. Google Adwords has taken down many experienced marketers and business owners, and that is where hiring an AdWords consultant comes in.
Regardless of the size of your business, or the type of product or service you offer, you can’t go wrong with having a helping hand with your marketing campaign. Google AdWords has proven to be one of the most effective marketing tools available today, so it only makes sense that you’d do everything in your power to capitalize on them. It’s a proven fact that buyers do plenty of research online before even picking up the phone, so products and services need to be super easy to find and readily available. Let’s take a look at how to do that with these simple tricks:
1. Make a list of things you want.
Think about the hiring process as you would hiring a new employee – with care and consideration. Communication is key. The more detail you can provide, the better. You can set out a rough (or detailed) budget plan, specific goals for the next weeks and months, your brand and business setup, requirements and methods, and your target demographic. The more information you can provide, the better the Google AdWords management services can do their job. Think about how involved you want to be as well. Some prefer to leave everything in the hands of a consultant, while others choose to check in monthly for updates, tweaking, and giving their input. Not every consultant will work this way, so make sure yours can cater to what you want.
2. Don’t dawdle
It’s easy to get caught up in the process of hiring someone for so long that you end up eating into possible campaign time and come out the other end frustrated and hopeless. That being said, you still want to think carefully before making any long-term decisions. Narrow down your list of agencies and if possible, consider having a meeting to get a better feel of what they’re like. You can ask them about their methodology, strategies, and plan execution. Be specific and ask them to be specific with you. Just as important is their billing, contractual requirements, and general communication style. Don’t be afraid to ask!
3. Get things going
Once you’ve made your selection, things can start moving. The main things you’ll want to achieve are ranking well in search and converting clicks into purchases and actions. People may click on your website (which you pay for) but if the content is lacking they’ll quickly move on, wasting your money and time. A great landing page is essential, and discounts, demos, free trials, and consultations are all great ways of reeling in potential clients and keeping them. Make sure the keywords are optimized and don’t skimp on ad copy.
4. Involve your team
Your Google AdWords consultant has done the heavy lifting, but you’ll still need to be involved and include your marketing team to really be successful. What’s the use of having lots of new leads if no one is handling them properly? Prepare the team for the foreseeable number of leads and sales, and keep them updated on the content and campaigns, as well as how they are going. When things are tweaked and changed, let your team know. Get them involved in the campaign by having them create emails, demos, and content. Let them know their hard work is valued, and just because you have an outside hire doesn’t mean you need them any less.
Overall, the process of hiring a Google AdWords management company will be a winning one if you prepare, think ahead, and stay open-minded. Your consultant may think and approach things differently from you, so be prepared to see things from their perspective and trust that they know what they’re doing. If there is anything that you’re truly unhappy with, speak up, and a solution can be reached much more quickly. You’re the one in charge, trust your gut, and watch your campaign go from strength to strength.