Top Games founder and CEO David Guo have always been passionate about learning how software, information, and technology are used in social interaction. His interest in the field, coupled with his desire to create unique, outstanding games, led him to head up Top Games, Inc in 2015. Since its inception. Top Games has created six strong games with one more set to be released in the second half of 2022.
David Guo credits his success to several factors. First, he notes, Top Games Inc. builds games fast yet responsibly. The company focuses heavily on its players to ensure each game offers a high-quality experience. Guo also relies heavily on data science when making decisions to ensure each game is an outstanding hit. His reliance on data plays an outstanding role in the firm’s success because, as other experts have pointed out, data science enables companies to better understand their target audience and data-driven organizations are 23 times more likely to acquire customers than companies that don’t use data science.
Top Games Inc also does an outstanding job marketing its products. The company uses a combination of traditional media, television, and online advertising to bring in new players. At the same time, the company benefits heavily from positive word-of-mouth advertising and organic marketing. The company’s 100 million players are happy customers who eagerly share news of their favorite games with others, thus generating an awareness of the company and the great games it has to offer. David Guo, not one to rest on his laurels, recently announced that fans can expect a new TV-based marketing campaign later this year, and this campaign is set to showcase the diverse, multicultural background of Top Games’ many players.
Guo also credits his employees for Top Games’ outstanding successes. “We have an explorations Bootcamp for most of our new employees to empower them to unleash their creativity. We believe that most of our employees get innovative ideas that could lead to major improvements in existing products or services. Through the exploration of these new ideas, employees can take ownership and test their ideas for real,” he explains. His emphasis on helping his employees reach their full potential has not only propelled the company forward but also limited costly employee turnovers that limit many other firms from becoming as successful as they could be.
Top Games Inc has been amazingly successful in the eight years since it started a business. Evony: The King’s Return, the company’s leading game, has been downloaded over 70 million times and is one of three overall top-grossing apps. King’s Legion has over three million downloads while Plague of Z, released less than two years ago, already has 1.6 million downloads. What’s more, Top Games isn’t done yet. Its three new games are expected to perform just as well as the company’s previous games, as David Guo continues relying on his tried and proven secrets of success to propel the firm forward.
