The online marketing industry went through a significant transformation. It’s not sufficient enough only manage online advertising to drive traffic to your platform. To enhance your website’s marketing capabilities, you need top-notch storytelling skills.
But there is a secret weapon! Drupal is a popular strategic platform for enterprises, media organizations, and even digital governments. With Drupal marketing modules, you can achieve your long-term marketing goals and take your web platform to the next level. So what do Drupal modules do, how do they work, and how can they help you improve your website’s marketing performance? Stay tuned to get answers to all those questions and learn valuable insights into how your brand or company can benefit from web content personalization.
Explained: What is Drupal, and what challenges it solves?
First thing first, let’s settle on why Drupal has a reputation as an effective and beneficial tool for business marketing efforts. Drupal is a free and open-source CMS (content management system) that allows businesses, governments, and various cross-industry organizations to build a wide range of websites, including blogs, forums, social networks, and e-commerce sites. The platform allows users to publish and manage multimedia content across multiple websites under a single brand.
Drupal stands out with a robust set of built-in features, from content creation to search engine optimization(SEO). Drupal became world-renowned for its flexibility, scalability, security, and large active community.
Choose Drupal to solve your business problems if you want an easy fix:
- Content management and marketing automation in one place;
- Personalized experience and governance of the brand’s community;
- Control of the website management;
- Wide range of customizable modules that enhance functionality;
- API integrations that connect systems and seamlessly share data.
What are the top 8 Drupal Marketing Models?
One of the core benefits of Drupal websites is access to multiple marketing automation models. Such marketing modules help business owners streamline marketing processes, manage bulk data, obtain advanced email reporting, and receive real-time sales alerts. So let’s dive in and explore the top most effective Drupal marketing modules you can implement to help your marketing strategies thrive.
Webform is, without a doubt, one of the most popular Drupal modules. Nearly 500,000 websites are operating with Webform. This module enables website owners to create and manage custom forms such as surveys, lead generation forms, event registration, contact forms, and more. Webform forwards the collected data to the marketing automation systems, optimizing the quality lead-generating process. Moreover, Webform leverages advanced features like multi-page forms, conditional logic, source editing, and integration with third-party tools like Hubspot or Mailchimp.
2. Drupal Hubspot
Hubspot is a widely-used marketing and sales platform that offers tools for lead generating, marketing automation, and email marketing. It gets the data from Webform, creating a leads database to track and nurture in the future. With the Hubspot module, your team can track website visitors, capture potential leads, and automate any marketing campaigns. Additionally, Hubspot offers real-time analytics and reporting to help your team measure the effectiveness of marketing tactics and efforts.
Mailchimp is a must-have module for optimized email marketing. This module allows you to create and send newsletters, automate email workflow and campaigns, track email marketing performance, and manage subscriber data. With Mailchimp, you also get more advanced features to enhance email marketing efforts, including audience segmentation, landing pages, the building of email lists, customizable newsletter templates, and drag-and-drop editors.
4. Google Analytics
It is hard to imagine a web statistic tracking strategy without Google Analytics. Moreover, the latest report states that at least 37 million live websites use Google Analytics, with an additional 37 million using it historically. This module provides a free web analytics service to track traffic, user behavior, page views, bounce rates, and conversion rates. Google Analytics generates detailed reports and insights into how users interact with your platform, helps you optimize the website performance, and improve marketing campaign based on user data.
5. Marketo MA
This marketing automation platform enables your team to create and manage lead-generation campaigns and track their performance. Marketo MA is also a widely-adopted tool for lead tracking and capturing. Additionally Marketo MA Drupal model includes email marketing, lead scoring, SMM tools, and landing page management.
6. Varbase SEO
Varbase SEO is the ultimate platform for your search engine optimization strategy, with a range of SEO tools to boost your rankings and brand discoverability. This module enables website owners to optimize multimedia content, meta tags, descriptive tags, and URLs while offering a range of advanced functionality like XML stamps, content grader, and Google Analytics integration. Varebase SEO works with engines like Google, Bing, Yandex, and multiple social media networks, including Facebook and Twitter.
7. Crazy Egg
If you need insights into user behavior and website performance, you should consider the Crazy Egg module. With this platform, you can keep up with user feedback and address issues on time to improve the customer journey on your web platforms. Your team can gain unique insights into how users interact with different elements, features, and components by recording user behavior and tracking clicks and heat maps. Crazy Egg can help you optimize UI/UX website design and possibly completely change the marketing strategy to get desirable results.
A marketing automation platform Pardot offers seamless integration with Drupal. With Pardot, you can get access to cutting-edge marketing tools, including email marketing, lead scoring, social media marketing, and landing pages. Like similar MA platforms, Pardot is beneficial for personalized email campaigns, behavior tracking, high-quality lead generation, and enhanced lead nurturing.
Final thought: Start small with content personalization
Drupal helps you to enhance content personalization by focusing on the specific aspects of your audience’s journey. To reach progress in your marketing efforts, you have to use innovative marketing automation tools and learn ways to take advantage of them.
Drupal marketing modules help you identify key touchpoints and user feedback and collect enough data for critical decision-making. This enables your team to create an engaging and relevant user experience, increasing conversions and loyalty in the long run. But what marking module works best for your website and business strategy? If you don’t know where to start, consult with experienced Drupal development experts!