Ms Rachel is a popular YouTube star who creates educational and musical videos for toddlers and infants.
She is best known for her series Songs for Littles, which focuses on language development and learning milestones for young children. Ms Rachel has over 3.5 million subscribers on YouTube and over 2 billion views on her videos.
She also has a large fan base on TikTok, Instagram, and other social media platforms. Ms Rachel’s net worth is estimated to be around $10 million as of 2023, according to various sources.
She earns money from YouTube ad revenue, brand partnerships, merchandise sales, live performances, and other ventures.
Ms Rachel’s Background and Career
Ms. Rachel is Rachel Griffin Accurso. She was reared in Sanford, Maine, after being born in Biddeford, Maine, on November 8, 1980. Sanford High School and Southern Maine were her schools. Before launching her YouTube channel, she taught music at a New York City public preschool.
In response to the absence of media tools for her son, who had a speech delay and didn’t speak until he was two, she and her husband, Broadway music director, and composer Aron Accurso, founded Ms. Rachel on YouTube in 2019. Songs for Littles, her YouTube series for toddlers and newborns, features nursery rhymes and unique music. Griffin-Accurso’s in-person class was inspired by her son’s early childhood intervention speech therapist and focused on language development milestones and inclusive topic matter.
As of 2023, the channel has over three million subscribers after becoming popular during the COVID-19 epidemic in 2020. Songs for Littles stars Accurso in her signature pink shirt with overalls and a headband, alongside a diverse cast and crew that includes actress and teacher Keisha Gilles, diversity and inclusion consultant Alexa Smith, speech therapist Frida Matute, animator and editor Beth Jean, singer-songwriter Jules Hoffman, actress Natalie Kaye Clater, and Accurso’s husband Aron, who writes and arranges music for the series and operates the series’ website.
Some of the popular songs and content that Ms Rachel produces for children are:
- Baby Learning With Ms Rachel – First Words, Songs and Nursery Rhymes for Babies – Toddler Videos
- Wheels On The Bus + More Nursery Rhymes & Kids Songs – Educational Videos for Kids & Toddlers
- Learn Animals with Ms Rachel for Toddlers – Animal Sounds, Farm Animals, Nursery Rhymes & Kids Songs
- Toddler Learning Video with Ms Rachel | 2 Year Old Milestones, Speech & Social Skills for Toddlers
- Learning with Ms Rachel Halloween | Videos for Toddlers | Kids Songs | Wheels on The Bus | Speech
Ms Rachel’s Net Worth and Income Sources
Ms Rachel’s net worth is estimated to be around $10 million as of 2023, according to various sources. She earns money from various sources such as:
YouTube Ad Revenue
Ms Rachel makes money from the ads that are displayed on her videos. According to Social Blade, her estimated monthly earnings from YouTube range from $27.9K to $445.6K. Her estimated yearly earnings range from $334.2K to $5.3M.
Brand Partnerships
Ms Rachel also makes money from collaborating with brands that sponsor her videos or products that she promotes on her channel. Some of the brands that she has worked with are Moonbug Entertainment (the company behind Blippi), Fisher-Price, Crayola, LeapFrog, VTech, Melissa & Doug, Hape Toys, KiwiCo, Lovevery, Highlights Magazine, Little Passports, ABC Mouse, Reading Eggs, Epic Books, Audible Kids, Spotify Kids, Disney+, Netflix Kids.
Merchandise Sales
Ms Rachel also sells merchandise such as t-shirts, hoodies, mugs, stickers, posters, books, CDs, DVDs, plush toys, puzzles, games, etc. on her website and other platforms such as Amazon and Teespring.
Live Performances
Ms Rachel also makes money from performing live shows for children and families. She has done several live events such as Songs for Littles Live, Songs for Littles Halloween Party, Songs for Littles Christmas Party, Songs for Littles Valentine’s Day Party, etc. She also does virtual shows and meets and greets via Zoom.
Personal Life and Other Ventures
Ms Rachel is married to Aron Accurso, a Broadway music director, and composer who works with her on Songs for Littles. They have a son named Leo, who is 4½ years old as of 2023. They live in a one-bedroom apartment in New York City, where they film most of their videos using a green screen.
Ms Rachel is also pursuing a second master’s degree in an early childhood education as of 2023. She says that it is important for her to have the knowledge and skills to help children and parents in the best way possible.
Ms Rachel is also expanding into other ventures such as licensing and royalties. She has signed a deal with Moonbug Entertainment, the company behind Blippi, to distribute her content globally and create new original content with them. She has also collaborated with Blippi and his buddy Meekah for an episode that debuted on July 29, 2023. She has also licensed some of her songs to other platforms such as Spotify Kids, Disney+, Netflix Kids, etc.
