People are increasingly relying on video content to learn about new products or services and increasingly preferring the enriched media format over text. Unsurprisingly, around 83% of marketers are confident that high-quality video content will play a pivotal role in driving the Digital Marketing strategies of various brands.
Social Media platforms have also been pushing out innovative means to portray video content, with the ‘Stories’ feature becoming the latest addition to the means. Recent surveys point out that over the next few years, the number of people watching videos, along with the watch times, will rise significantly.
The self-explanatory nature of videos makes them an excellent learning resource. Not only the video content is easy to consume, but it is enjoyed by a wide band of audience and can be absorbed effortlessly by the audience’s minds.
Although the video trend has led brands to make video content an essential part of their Digital Marketing strategy, it has also given rise to never-before-seen competitiveness in the domain.
However, brands are tackling this by relentlessly pushing the boundaries of Online Video Creation and constantly pushing high-quality content that is deeply enjoyed by their audience. But, how exactly is video content gaining the upper hand in the media industry?
In this post, we will delve deeper into the intricacies of what makes quality video content highly sought after, and what makes it a high-impact-worthy learning proposition.
How Video Content Empowers Your Learning?
Video content is highly engaging in nature. This makes it perfect for deployment as a robust learning resource. It is one of the most interactive means to connect with an audience and seamlessly convey the intended message. In fact, there are countless benefits of learning through videos over any other media format. Let’s look at what makes videos an excellent learning resource.
Videos seamlessly grab the attention
Once you start a presentation, you have precisely 3 seconds to capture your audience’s attention, and the same goes for videos as well. Well-thought-out videos are highly interactive and effortlessly grab the audience’s attention.
The stimulation inculcated through videos encourages the learners to respond to the intended message. Moreover, if customer education is what you want to achieve, there is no better medium to achieve that other than videos.
Videos can be highly personalized
Audiences love content that is relatable and tailored precisely as per their expectations. More than 72% of audiences prefer engaging with messages that are personalized, while 60% of marketers consider personalization key to garnering quality leads.
These metrics portray the advantage that personalized content has over its non-personalized counterparts. Hence, personalized videos help in imparting a deeper impact on the audience, which leads to a seamless learning experience.
Videos help in enhancing the cognitive thinking process
Videos stimulate the cognitive thinking process, problem-solving abilities, decision-making, and reasoning abilities. These can be leveraged to garner higher engagement levels from the audience and effectively portray your product or service.
The audio-visual nature of videos stimulates the sensory inputs of the human mind and helps them dive deeper into the subject matter of the intended message. Moreover, this also has an effect on increasing the engagement levels of the audience.
Improved information retention
Studies have shown that the human brain is very good at recognizing and recalling audio-visual media. This means that information imparted through videos has a very high chance of lingering in your audience’s minds, and can help in better edification.
In stark contrast to other formats such as text, documents, or web files, video content has an excellent retention rate that is unparalleled by any other learning format. Even a video editor for beginners can help you craft a video that is much better retained by the viewers than any other media format.
Videos immensely enhance the audience experience
Videos have greatly benefitted from the technological revolution with the development of cutting-edge hardware and cameras. Modern hardware can effortlessly capture a 360-degree video and provide a new experience to the viewer.
Enriched media experiences inherently draw the audience’s attention and may come in immensely handy in keeping the audience indulged in the experience. Enriched media such as 360-degree videos have been shown to enhance information recall by as much as 100%.
Videos help in deciphering complex topics
The ability of videos to decode complex topics in simpler terms and deliver the intended message to the audience is virtually unparalleled. Videos can convey the same message in a highly interactive manner that makes it easy for the audience to decipher.
Studies have also shown that video imparts a reinforced learning experience that the audience is much more likely to remember. Adding a summary or conclusion to the video can help the audience in consolidating the information and assessing their understanding of the topic.
Videos are self-explanatory
Videos can be accessed by anyone, anywhere, anytime. All the person needs to do is press ‘Play’, and the video does everything by itself. This makes information consumption effortless and is suited for people of diverse age groups.
The sheer convenience of putting in less effort to consume information is yet another advantage that video content has over other media formats. Moreover, the information conveyed through videos has a higher chance of reaching the audience effortlessly.
Final Thoughts
Video content consumption is just picking up speed and is expected to grow exponentially in the coming years. It can supplement enriched learning and help you in garnering greater engagement from the audience.
With technological advancements, the cost of creating videos has come down drastically, which has further led to the penetration of the format as a learning resource.
Traditional learning methods come with a set of learning limitations that are difficult to overcome. But, videos solve a majority of these hindrances, which makes them one of the best mediums to convey information.
