The success of any business is highly dependent on the product’s ability to generate a positive emotional response from the customer. Video advertising is an effective tool for presenting a brand in a limited time frame.
And it is best to order such works from a 30 second explainer video by explain ninja. Since only there you can get cool videos that can really fulfill their function.
What is video advertising
An advertising video presentation is one of the key ways to popularize a company on the network to form the image of a brand, goods or services, and provide information to the audience about the product. All of this is aimed at stimulating sales growth.
The video adds an emotional component to the sales process, filling the offer with a special story. A promotional video of a product is guaranteed to focus on your product or on a certain service among many similar ones. As a result, customer loyalty increases and his choice turns out to be in your favor.
Some statistics
Video advertising for business is one of the key areas of product promotion. According to the Digital 2020 Global Report, produced jointly by the US agency We Are Social and Hootsuite:
* The number of Internet users on the planet has reached 4.54 billion people. In 2019, the increase was 7%, i.e. 298 million new users.
* At the beginning of 2020, the audience of social networks is more than 3.80 billion users. The growth in 2019 was 9%, i.e. 321 million new users.
Numerous studies, growing user interest in online video, and audience segmentation of ad servers are vivid proof that the network is an excellent platform for an advertiser, more than a favorable environment for launching the most effective advertising campaigns.
How long should the rollers be?
Many people are interested in the question whether something depends on the length of the video. And the answer is obvious – yes, it does. If you make a video for too long, the person may become bored and not interested, and he will simply turn off your video. If you make it too short, then you simply will not have time to tell all the necessary information about your case. Therefore, the most optimal length is 30 seconds. This is not a lot and not a little. The perfect time to have time to tell about yourself and not let the potential client get bored.
What business needs video ads?
It’s no surprise that videos are more popular with people than other types of ads. How do they help business projects?
It is an excellent branding tool for all types of businesses. Vivid images and soundtrack of video ads are easily perceived by users. The effectiveness of video advertising lies in the fact that in a few seconds the video is capable of:
* convey to the audience a greater amount of information;
* easy to explain complex processes, concepts and terms, where analog methods are powerless.
A business that has managed to establish an emotional connection with a client has an undeniable advantage in a competitive environment. The customer remembers the product and, when making a purchase, distinguishes it from a wide variety of analogues. Through clear, informative and attractive advertising, the brand becomes famous and successful.
This happens thanks to a video clip through which the advertiser manages to touch feelings, guess desires and awaken positive emotions.
Video ads that tell a story are more likely to be watched in full.
Therefore, if you want to attract potential customers and give a clear idea of your business, then you can feel free to contact a professional for making animated video explainer. They know exactly how to interest potential buyers and do everything at the highest level.
