Having a great digital marketing strategy is vital to the success of your business. It’s the key to increasing brand awareness, generating more leads, and boosting your sales.
Now the year is coming to an end, it’s time for your business to start planning out next year’s digital marketing strategy. You could easily recycle this year’s marketing plan. After all, if it’s been successful in helping to grow your business once, it will work again next year, right?
Not quite.
The digital world is evolving at a rapid rate. Within just one year, there are brand-new technologies being invented and it can be difficult to keep up with everything. But adjusting and adapting your digital marketing strategy each year is important to staying ahead of the competition.
Whether you’re a fairly new business or you’ve been established for decades, creating a strong online presence should be at the forefront of your mind. To help you out, here are some top tips on how you can elevate your digital marketing strategy for 2022.
1. Use More Video Content
Video marketing is becoming increasingly important. Videos now account for over 80% of consumer internet traffic, so there is a huge opportunity to grow your business through video content.
Your digital marketing strategy should include some form of live and pre-filmed branded video content creation. This type of content can capture the attention of your target audience and boost customer engagement with your brand.
Placing engaging videos on your landing pages or product pages can drive more traffic to your website. They can persuade your potential customers to make a purchase. In particular, tutorial or ‘how-to’ demo videos are hugely popular.
Remember to optimize your videos for search engines so boost your content to the top of search engine results pages. You can optimize by adding tags and using relevant keywords in your video titles and descriptions.
If you’re looking to create professional company videos, contact Zipinmedia.com, a South Florida Video production company. Their expert team can guide you through the video creation process and can help with the filming and editing process.
Partnering up with a professional video company is a great way to stand out from the crowd of other businesses in your industry. Your consumers will take note of the care and thought that you have put into your video content, and this can increase your brand authority.
2. Focus On Branding
Branding is everything when it comes to marketing your business. Your image and reputation have never been more important.
Your 2022 digital marketing strategy should focus on how you can increase brand awareness. By creating a strong brand image, you can generate more interest in your business and boost your sales.
People buy into brands nowadays. Your logo, website design, and brand values are essential factors in building a trustworthy business and a loyal audience. This means that your marketing plan should focus on how you can use these factors to further enhance engagement in your brand.
Branding also involves your customer service. The way your team interacts with your customers on a daily basis makes a huge difference in how your brand is publicly perceived, and this can seriously affect your sales (in a positive or negative way). As part of next year’s marketing efforts, consider how you can improve your customer service as much as possible.
3. Focus On Storytelling
Storytelling is extremely important in building an effective digital marketing strategy. Sharing your journey and reinforcing your brand’s values and message can help you to build a stronger relationship with your customers.
Research shows that consumers are more likely to support a brand when they share the same values and they resonate closely with them. Telling your story brings your buyers along a journey and makes them feel more connected to your brand and its values.
Your story might not be perfect, and your brand may have had many ups and downs since it began. Make sure to include your struggles in your storytelling. People enjoy hearing about the good and the bad because it helps them to see the human side of their favorite brands.
Remember that your story is unique. There won’t be another brand out there that has followed the same journey as you. Use storytelling to reflect how your brand is different from others. This will help you to stand out, and can enhance the success and growth of your business in 2023.
