A thumbnail is a crucial component that entices you to click on a video in addition to the content and title. Even if you spent a lot of time on the real content, such as animation, scripting, or audio effects, you’ll still lose out on a lot of views if you can’t come up with a compelling thumbnail. When it comes to social video, thumbnails are equally crucial. This article will concentrate on how to modify the Facebook video thumbnail image to increase viewership.
When we think about videos, YouTube is the first thing that comes to mind. Facebook, however, shouldn’t be disregarded because it has recently increased its emphasis on video content. As a result, we are in the social video era, as evidenced by the fact that between 2016 and 2017, views of branded video content increased by 99% on YouTube and by a staggering 258% on Facebook.
Why Facebook videos?
When it comes to videos, Facebook is quickly overtaking YouTube to become the next big thing. On Facebook, video ads have attracted a lot of interest. Quintly, a social media analytics company, found that Facebook has a 478% advantage over YouTube in terms of video shares.
Remember that Facebook videos offer a tremendous potential to increase reach, engagement, and conversion while putting your brand in front of a highly focused audience. According to statistics, Facebook claims 8.3 billion daily video views and 2.27 billion monthly active members worldwide.
Another benefit of Facebook is the idea of native videos. Since it already plays in the Facebook stream, there is no need for loading. As native Facebook videos offer a better and more streamlined user interface, they are catching up.
Native videos on Facebook are consequently growing in popularity. Native videos are utilized by about 90% of profile sites. The fact that Facebook is a social network significantly contributes to the fact that the videos get more interaction than those on YouTube.
You’ve got a winner when you combine all of this with the fact that viewers respond to video material more favorably than they do to text. Compared to text or still images, videos have a 1200% higher chance of being shared. Facebook has recently put a lot of time and effort into making videos a central aspect of the experience.
Why are thumbnails important?
The first thing you see while viewing a movie or an image are the thumbnails. A thumbnail is a little version of a picture or video that has been given that name because it is similar in size to the human thumb. The film’s title and thumbnail are crucial components of the video marketing strategy.
A compelling custom video thumbnail can greatly increase the likelihood that someone will click through to your video. It provides a preview of the video’s content and offers the viewer a sense of what to expect. Your Facebook video clip will stand out from the competition if the thumbnail is outstanding.
Changing your Facebook video thumbnail image:
The size of a Facebook video thumbnail is set by default. Additionally, Facebook automatically selects a few photographs from the movie for the thumbnail, giving you a choice. However, there’s a risk that you won’t like Facebook’s selections and will want to change the picture. Here is a tutorial to help you achieve that.
● Upload your video to your Facebook profile
Your video will take anywhere from 30 seconds to 10 minutes to upload to Facebook, depending on the size of your file. A Facebook video image will automatically be selected once your upload is complete to make things simpler for you.
However, you might find that the thumbnail is not always as clickable as you would like. Occasionally, the default thumbnails don’t even match the content.
● Go to the edit mode
To modify a specific video, click on it in full-size mode. Access the ‘Options’ tab by clicking there. After that, select “Edit This Video.”
● Editing the thumbnail
When you choose the aforementioned option, you will be presented with several options for editing the video, including the title, description, and more. Go to the “thumbnail” area to see the 10 preset thumbnails that Facebook will present you with. Click on the one you think is best from the list, then choose “Save” to change the Facebook video thumbnail image.
● Creating a customized thumbnail for Facebook
Facebook now offers the option of uploading a custom thumbnail if the ten pre-set thumbnail choices don’t suit you. You can add new videos in the upcoming ones you post on your profile or update your existing ones with personalized thumbnails of your own. Create the image in advance, then upload it by clicking “Add Image” next to “Custom Image.”
Knowing the value of video, you might become really irritated with the thumbnail Facebook chooses for your excellent piece of material. If the thumbnail seems unappealing, how will you persuade your audience to click and watch the video.