Netflix will pay less than $150 million per game to secure the rights to broadcast two NFL games on Christmas Day in 2024. This marks a significant move for both the streaming giant and the National Football League, potentially impacting both subscriber costs and viewership patterns.
Overview of Netflix’s Agreement with the NFL for 2024 Christmas Day Games
In a three-year deal, Netflix secured the exclusive rights to stream two NFL games on Christmas Day for the 2024, 2025, and 2026 seasons. While the exact financial details remain confidential, reports suggest Netflix will pay under $150 million per game. This translates to a total cost of under $900 million for the three-year package.
Cost Implications for Netflix Subscribers
The impact on subscriber costs remains unclear. Currently, there’s no indication that access to the NFL games will require a separate subscription on top of the existing Netflix plans. However, considering the hefty price tag, Netflix might explore subscription price increases in the future.
The Effect on NFL Viewership in the United States
The shift to Netflix could affect NFL viewership in the United States. Not everyone subscribes to Netflix, potentially limiting access to the games compared to traditional broadcast channels. However, this might be offset by the growing popularity of streaming services and the potential for wider accessibility through shared accounts.
Those without Netflix subscriptions can still watch NFL games through other channels. Traditional broadcast networks like FOX and CBS will continue to hold rights to a significant portion of the NFL schedule. Additionally, other streaming services might offer packages that include NFL games.
Conclusion
Netflix’s acquisition of the NFL Christmas Day games is a strategic move, aiming to boost subscriber numbers and potentially introduce live sports to its platform. While the financial details suggest a significant investment, the long-term impact on both Netflix and the NFL viewership landscape in the US remains to be seen.
