There are plenty of factors such as site navigation, exclusive and valuable content, proper SEO optimization that create an effective impact on the site performance to drive more conversion. At the same time, the UX design of your site can have more impact on your conversion rate than you can ever imagine. A good conversion rate means more and more sales and better revenue which is the first and foremost target of your business. However, the UX design of the site, the way it is presenting itself in front of the readers, comes with a greater impact on your conversion. To maintain a healthy conversion rate, a top-notch UX Agency can help you in various ways. Here is what matters about the UX design which can impact your site’s conversion:
● Video and the landing page:
As you navigate to a landing page, there is plenty of text to go through. The landing pages are the sales pages which you can persuade through clicking on the call-to-action button. On the other hand, some of the landing pages are excessively long and come with many detailed value propositions to build up communication with the visitors. However, in terms of UX, these are hard to digest for a visitor as no one has that much time to read all that text. In such cases adding videos to the landing page can have a greater impact on your conversion rate. It makes the entire content easier to understand for the visitors, which rightly influences them to purchase products from you.
● Your website speed:
The speed of your website has a greater impact in deciding how many people are going to like your website. Sites that are much slower usually suffer from conversion losses compared to the faster sites. Your visitor is not going to wait for more than three seconds to open your site. Thus if your UX is not sufficiently responsive, then it won’t be able to achieve this much speed with the site. However, a much easier and compact UX can lead to this much speed which can have a great impact on your site’s conversion rate.
● Readability of your website:
One of the most important aspects of the UX of your website is how readable it is. In case your leads and visitors cannot make out the relevance of your content, then they are not going to understand what they are supposed to do. This means a very bad-performing UX. This is why it is important to focus on the readability of the site, which can lead to better site performance. It will make things easier for your audience to understand what they are supposed to do, and at the same time, it will help them to opt for buying your product much more easily.
● Avoiding the frictions in the navigation:
Usually, the majority of the pages available on the website and all the landing pages come up with a similar goal. They are intended to get the visitors to their conversion. One of the much bigger problems is, it can negatively impact your conversion rate when a landing page suffers from a lot of clutter in the navigational links. Hence it can be very effective to prevent the visitors from enhancing your conversion rate. These links usually act as the distractions which work undercut to the goal of your page. Thus you need to take immediate action to declutter your page to enhance its workability and make it easier for users to have a great journey over your website.
● Placement of the call to actions buttons:
Where you are placing the call to action button on your site can greatly impact your UX’s power to draw more conversion rate. In case the CTAs are hard to find, read or click, then it can create a much negative impact on the performance of your site. As the goal of your site is to sell your products, subscriptions, or signups, you need to be very clear with the positioning of the CTA buttons on your website.
From the site structure to the UX you are using for your site, everything has a great impact in determining how your site is working. Thus to improve the conversion rate on your site, it is important to focus on the UX to improve it and to make it more effective for your work.