When we scroll down through the social media platforms such as Instagram and Facebook, the one thing that is noticed by everyone is that videos consume a large part of the feed. And, today people are getting a lot more attached to the videos, than any other type of content. Not only Instagram and Facebook, it has also become a habit of various people to continuously watch videos on YouTube.
Studies found that almost 6 out of 10 people prefer to watch videos on online platforms rather than devote time to television. And, not just personal life, videos also work best for the brands. Therefore, if you are into a business, using the best video marketing strategies is essential to run it. Therefore, in this write-up, you will get to know the five basic reasons why video marketing is necessary for video marketing.
1. Add personality to the brand
A short video created for the product can say a lot about the brand. And this increases the awareness of the brand by 52%, making videos perfect for adding the right personality to the company’s brand.
Adding the right personality to the brand helps in gaining trust and connecting with the audience through a video that has a large number of views. If you are new to the video world, choose Wave.video application to make videos for your brand and interact with the customers.
2. To showcase the products better
Why let customers see your products in an image when you can show them off in a 3D video? Yes, to let the customers know about your products, use a video explaining how it is used. Videos can be very useful for the business to change the customer’s interactions with the product. For instance- rather than taking a picture of a new makeup product, highlight the product features through a video.
3. Increases user engagement
Video marketing is the best option to increase users’ engagement for the brand, especially when the videos are very much shareable on social media platforms. In addition, customers are likely to engage, share, and comment more on videos than blogs or social media posts.
For instance- videos on Facebook pages increase users’ engagement by 33% as it is one of the best sources of leads for an organization to showcase their videos to the customers.
4. Raise the retention rate of the website
It would be best to increase brand awareness using a video, as almost 65% of users watch a video that is more than text content. The videos that customers see on websites are almost 2 minutes longer, but you can develop it more by giving a video loop.
Videos are not only a way to display the products to the customers, but also it is one thing that customers see on the website. This draws more attention to the products and keeps users engaged with the website for a longer time. And with this user engagement website gains more retention rates as compared.
5. Boosts sale and increase conversion of the customers
The main reason to use videos to increase the branding of your products is to generate more customers every day. Recent research showed that almost 71% of marketers believe that video conversion rates perform better than other marketing content used by the company.
People have adapted to a new way to buy products where they watch a video related to the product and then buy it after they know everything about the product as it is always said that the more visuals you see for a product, you feel more likely to buy it.
Therefore, making a video highlighting your products works really well in increasing your brand sales. Thus, it would be best to focus on creating videos as they are an effective medium to grow your brand online.
The video should not look fancy; instead, it should include good quality, helpful and entertaining content. Start with these ideas listed above and let us know how including videos as a part of your marketing strategy, helps you scale your brand.