A beautiful website, catchy blog posts, and personalized emails do not guarantee user engagement and high conversion rates.
Conversion rate optimization (CRO) means you have to be creative and flexible when creating your ad strategy in order to tailor your campaigns to the real needs of your customers.
Today we will provide you with actionable digital marketing tips to boost your conversion rate and have a good ROI. No water or obvious advice, only proven practices and examples. Just apply them and you will see immediate results.
Create user-generated content and community
People are social. The exchange of information is an urgent need. This is where social communities come in handy. Business pages and social media groups give users a valuable opportunity to spark conversations about your brand, thus feeling part of something bigger. This is where open and honest communication takes place between the company and its customers.
In social communities, you can present your company values, ideas, news, reviews … and listen to your customers. The latter helps to maintain the viability of the marketing strategy and to adapt it in a timely manner to the interests and needs of customers. If you want to build a UG content system, then you should have a big base of followers. You can buy Instagram, YouTube or Facebook page fans and get started as soon as possible.
What’s more, social groups are a comprehensive source of user-generated content that you can reuse as proof of social proof for your product or services.
An excellent example of social community management is the MVMT Instagram profile. This accessory brand already has over 1 million subscribers and the number continues to grow. User-generated content is what sets this brand apart from others. MVMT selects stylish and immersive images captured by their clients in the most beautiful locations in the world.
Create branded content
Clients today are more educated than ever. Direct ads don’t work as well for your conversions as they used to. One of the most effective digital marketing tips you can give you is to start using branded content. It doesn’t look for direct conversions, but it helps you connect with your target audience on a more intimate level.
Branded magazines, sponsored events, collaborative films, motivational videos, social reports on the world’s most pressing issues are just a few types of branded content. Commercial giants such as Nike, BMW, Netflix are actively using branded content as a mandatory part of their marketing strategy.
Let’s take an example – Red Bull. Red Bull Media House produces all possible types of high quality branded content, including the Red Bulletin web magazine, sporting events (e.g. World BreakDance Championships), Red Bull TV, many mobile apps (Red Bull Wallpapers, RBMA Radio, Red Bull Illume ), music (Red Bull Records), games (Red Bull Air Race The Game) and more. All of this is causing a tsunami of online brand mentions and makes Red Bull one of the most beloved brands in history.
Create clear and engaging CTA
An engaging call to action (CTA) is the best way to direct your website visitors and drive them further down the sales funnel. Be creative when designing CTAs on your web pages. Keep them interactive, beautiful, and use powerful phrases that can both direct and entertain visitors.
For example, Netflix uses enticing CTAs that grab the attention of visitors. The red “Try 30 Days Free” button literally asks you to click on it.
Another great template for a clear and motivational call to action is Whistle. This company approached the psychology of the client correctly. In a call to action, they suggest “learning more” about a product before making a purchase. By placing the Buy button in the right corner, they will give it an unobtrusive look.
