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    Home » App Promotion and Monetization Strategy in Chat App
    Article Contributions Entertainment

    App Promotion and Monetization Strategy in Chat App

    Hermit ChawlaBy Hermit ChawlaMarch 4, 2023Updated:October 18, 20233 Mins Read
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    chat app development
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    The present generation of the 21st century can comprehend the importance of messaging apps. Today traditional message inbox has become a storage box of bank messages, ads messages, and fraud messages.

    And online messaging apps have become a more than vital way to communicate. This increasing demand in the messaging application market is the reason why monetization is grabbing the headlines.

    This is because the monumental growth of the application industry is supported by tablets, intelligence, and other gadgets. In terms of monetization, one can follow different types of ways. This article will shed light on some of the essential monetization strategies that will help your chat app grow.

    The free and paid app versions model  

    The free and paid app model is considered one of the most popular and effective monetization strategies for the chat app. Relying on the model, the developer restricts some of the features while chatting app development.  To be more appropriate, the user will be able to use limited features in the free app, which will increase the user’s thirst, and they will be encouraged to buy the paid app, which will come with in-app advertising. The advantage of the free and paid app versions model is two-fold. 

    – It offers the user to get basic functionality without any payment.

    – With this model, the developer will have a solid user base for monetization through app up-gradation. The chat app development can help you with more ideas; Visit for more info about Top Snap chat clone app services. 

    The Partnership models 

    Suppose an app is increasing the number of users in a particular niche market. In that case, companies may meet the app developer for offering sponsorship to use the chat app to present their brand in front of the app user. In this way, they can use the app to promote brand awareness in the market.

    Messaging app as a payment option 

    Today UPI payments have become the most accessible way to make payments. Yes, there are many third-party apps for payments, but payment through the messaging app is an innovative idea in the niche of chat app development. In terms of monetization, it is the best way to generate revenue.

    Video ads

    Monetization of chat apps through Video Ads is quite effective in today’s date.  The leading ad company is Google, Facebook, etc. Overall, we can say that a mobile video might be of short length, but it can quickly introduce an app within the first 15 sec and share the app link to download it.

    The free app with a subscription model 

    While chat app development, some developers prefer to create a free app with a subscription model. With this particular approach, the application is developed free to download with limited features and time. To continue using the app, the user has to opt for the subscription plan. This free app with a subscription model is mainly used for a service-oriented chat app.

    Chat app development can help you with more ideas; Click for more info about Best Chat App development. 

    Conclusion

    Hence, if you plan to take your app one step ahead, you have to start thinking about the target user and how you can grab their attention. If you succeed in gaining a large user base, monetization via partnership, sponsorship, or acquisition becomes the easy and better choice. The chat app development can help you with more ideas; visit for more info about the Snapchat clone app. 

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    Hermit Chawla

    Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

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    Table of Contents

    • The free and paid app versions model  
      • The Partnership models 
      • Messaging app as a payment option 
      • Video ads
      • The free app with a subscription model 
    • Conclusion

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