Easy to access, Twitter is now a major player in the digital industry. Being a crowded platform, it can often be challenging to mark your territory and market your business amongst so many different options. Having high engagement on Twitter has a number of benefits for your personal branding as well. In this article, we are going to take a look at 7 proven tips that can help you increase engagement on Twitter, without having to buy Twitter followers.
1. MAKE USE OF GRAPHICS
Text tweets are often missed by people, but no one can scroll past a screen size image or video without paying attention to it. Posting tweets with images in them not only increases its visibility but also gets more likes and reposts. As per the results of A/B testing conducted by Buffer, tweets with images in them received far more engagement than non-image tweets. So, create some eye-catching, interesting, and appealing images and see your engagement rate skyrocket to another level. You can also embed videos, and spice up your account with some gifs and memes.
2. ADD VARIETY TO YOUR CONTENT
If you want people to engage with your content, you need your tweets to be creative but relatable. There are countless accounts on Twitter with banal tweets so if you want your audience to engage with your content more, you need to find ways to stand out. Occasionally adding a personal touch to your tweets is a great way to increase engagement on Twitter. You can share an experience, advice or mix it up with some humour. Keep your tone conversational, understandable and intriguing, and end it with some hashtags.
3. HOST AND PARTICIPATE IN TWITTER CHATS
The key to getting engagements on Twitter is to be engaging and interactive yourself! While there are various ways of being interactive like retweeting, replying to comments, mentioning brands, and more; Twitter chats are a unique and excellent way to increase engagement on Twitter. Hosting and participating in Twitter chats of your niche can help you gain exposure, further boosting engagement from like-minded people. It also gives you a chance to share your expertise, leading to an increase in authority, credibility, network expansion, and thus, more engagement.
4. ADD A STRONG CTA
The most crystal clear and simple way to increase engagement on Twitter is to simply ask for it. Having a strong call-to-action is very underrated and a huge missed opportunity by a majority of the brands. Having a compelling CTA can help people to engage with your post more as your audience is getting a tangible request as to what is to be done. It can also help in creating leads and increasing conversion rates. Make sure to use strong and clear action words, add a benefit for the audience like a discount, and make it pop using a pop-up box or highlighted font.
5. THINK BEYOND TWITTER
Twitter is not the only space that you can utilize to maximize your Twitter engagement. If you have a website or blog, add your Twitter URL to it. If you have an already established audience on other social media platforms, you can post some of your best tweets over there. It’s important to branch out and give a reference to people that they can check out some valuable content on your Twitter. Another way to escalate your Twitter engagement is to make use of third-party platforms, wherein you can avail a number of services. From getting analytics to helping you to plan out your Twitter content to have an option to buy Twitter followers, there are a plethora of options.
6. STAY ACTIVE BUT SPACE OUT
Staying active on Twitter indicates that you’re an expert in the given niche and have a lot to share, which can attract interested learners and increase engagement on Twitter. You can schedule your posts to make sure you don’t miss out on staying active, but first study your audience and learn that which hours will help you maximize your engagement. While it’s necessary to stay active on Twitter to maintain the audience’s interest in your account, make sure to space out your tweets. If you drop a tweet too often, it may annoy your followers and chase them away. So, try not to appear spam by spreading your tweets 3-4 times a day across different peak hours.
7. GO LIVE
What better way to inflate your Twitter engagement than to draw attention to the present part of the equation? Twitter is one of the fastest social media platforms where people can share what’s the latest happening. If you want to rank higher as per the Twitter algorithm and increase engagement on Twitter, going live through Periscope and broadcasting on Twitter can get you real-time results. If you’re heading to an important event or meeting some big names in the industry, don’t forget to alert your audience beforehand that you’re going live. This helps to spread the word on time and increase attendance.
Most of the tips mentioned above can help your engagement rate surge like never before. You could always use these tips with a combination of paid tools to buy Twitter followers or engagement. We hope this article turned out to be helpful for you, stay tuned for more tips and tricks.