Being a small business owner is a one-man show! That means that you are the CEO, Chief Operations Officer, and Marketing Director all at once – most times the title list is endless! Below are some useful marketing tools for small businesses to make your life easier:
1. Google Analytics
Improve your online marketing campaigns with Google Analytics! Find your campaign target audience and drive results with minimum effort. Google Analytics will give you an overview of your overall website traffic and provide you with the necessary insights that will monitor your business growth!
If you are thinking about expanding your business to a non-English speaking country, you should consider hiring accurate translation services to customize your content to the right audience. Translating your content will improve your sales immensely to the region you are targeting! Translation makes your business approachable and expands your audience base significantly.
3. Social Media
Most people nowadays are using social media to find products and services. Use Instagram, Facebook, and LinkedIn to promote your services or products! Having a consistent and well-cared-for social media profile will build your brand’s authenticity by gaining loyal customers! Social Media presence is important for the identity of your business. Aside from the transaction aspect, social media provides the platform for you to communicate with your customers directly, answer any queries they might have, receive feedback all the while telling your story! So be creative and make every decision on what to post based on your identity!
4. Paid Advertising
Social Media Advertising on Facebook & Instagram can be one of the most profitable decisions you can ever take – if your business is compatible. Try creating ads that “speak” to your audience to increase conversions and, ultimately, sales! Aside from Instagram and Facebook Advertising, you can also invest in Google Ads PPC! PPC translates as Pay-Per-Click and has been one of the most trending terms for the past 10 years. The main challenge with Google Advertising was to find high converting keywords that don’t cost a fortune. These advertising methods guarantee to boost your sales and increase traffic and popularity.
Grammarly is one of the most useful tools for every business owner! From crafting emails, to the content of your website, you can make sure that you are grammatically perfect without any typos! Make your documents and articles look professional by proof-checking them on Grammarly!
UNUM is a tool for consistent content creation on Instagram. It’s an app that lets you plan your Instagram feed to make it more aesthetically pleasing and following your brand’s guidelines. If you upgrade your account to the premium membership plan, you can schedule your posts and thus save time by doing it every day!
Mentioned briefly is the term “landing page”. Wix is a platform where you can easily create a website with minimum investment! It has a very easy-to-navigate editor and templates that you can use for free! If you don’t want to hire a professional, then Wix is the right place for you for the best possible results!
Overall, marketing for small businesses is essential. It’s the only way you can achieve the best growth and stability. Online marketing will open up your business to many different audiences, increase customer loyalty and add to your business personality. So before you embark on the online marketing journey, form a strategy and set goals that are realistic!