Instagram is considered one of the heavyweights when it comes to social media platforms. Social media as a whole has become very popular. Earlier it was just a medium to talk and connect with people. Nowadays social media has multiple uses from being a marketplace to emerging as a platform for amazing content. Instagram videos are one of the best ways to show your video-making skills. It provides all the tools to make creative videos. Showing your skills and creativity on Instagram will get you a lot of viewers. The main task is converting these viewers into Instagram followers. In this article, we have covered the techniques that will help you convert your video viewers into followers of your account.
1.Stick to a niche
Sticking to a niche is probably your best shot at getting viewers to follow you. People watch your videos only if they like your content. Try making videos in a particular niche. Ensure that the content you post on your account falls under the same niche as your videos. For example- if your videos are related to travel, make sure that the posts you make are also heavily travel-related. Making content in the same niche as your videos attracts the viewers. Seeing that the content you post(other than videos) is also related to the niche they watch provides a driving force to follow your account. Sticking to a niche makes it much easier to make advertisements as you know the ideal audience you are targeting for your account. Choosing a niche also helps to increase the sponsorship deals that you might get.
2. Post unique content
Instagram has tons of content being uploaded every hour. Choosing a niche helps to stand out, however, it is still not enough. Many accounts are already posting content in the niche you have chosen. If you want to stand out from the rest, post unique content. While many accounts can choose a niche they fall into the trend of poting already overutilized content. They try to emulate the popular content but remain unaware of the fact that the same post might have been made by hundreds of other pages. Try to branch out from the conventional content and venture to find unique content. Focusing on just one aspect of your niche can make for some unique content. The more niche-specific content you produce, the greater the chance of people finding your content interesting. Do not fear being different. Try experimenting with your content. Unique content does much better at attracting followers than just following generic and popular trends.
3. Have a good caption
A good caption can make all the difference when it comes to Instagram videos. When you post your videos, the caption is the only thing a viewer can see in the same frame as the video. A catchy caption intrigues your viewers into watching your videos. When you have a catchy caption, it makes the viewers want to check out your account. This boosts the Instagram followers you have. An ideal caption should have popular hashtags combined with hashtags that suit your niche. Good use of hashtags in your captions will let your videos reach a lot of people. The more the number of people who watch your videos, the higher the chance of gaining more instagram followers. Analyze your viewers and find out the hashtags that generate the most positive response.
3. Make multiple part videos
Videos are a great way to boost your engagement. You may see several people watching your videos but that always does not translate into having them as followers. There is a large audience that likes to watch videos but they don’t follow your account. Make videos that are divided into two parts or more with the best Premiere Pro transitions that will leave them yearning for more. Transitions are an invaluable tool for video creators, helping them move the story along, convey a mood or tone to viewers. If the viewers want to watch the second part, they will have to follow your account. While you make these videos remember that they need to have very good content. If your videos just have average content no one will want to wait and follow you for the next part of it. The first video must end on a cliffhanger. You have to create an urge in your viewers to want the next video. The best part about this strategy is that it can be utilized on almost all types of videos. Using this will not hamper the variety of content you can put up but will be a magnet for getting more followers. Keep in mind that this technique should not be overutilized.
4. Add contests at the end of the videos
Contests and giveaways help to convert your viewers into Instagram followers. You can make a regular video and at the end of it talk about a contest and giveaway. In the second method, you can make videos that exclusively talk about the contest or giveaway that you are planning. A contest could be anything from posting fan content to making videos on parameters given by you. The winners should be given a prize decided by you. In case of a giveaway ask your viewers to follow your account as it grants them a ticket to the lucky giveaway. Try to make the giveaway process as transparent as possible to avoid any complications. Giveaways and contests should be done occasionally. When you do too many giveaways, it is not received particularly well by the audience. As the entire process of the giveaway including the announcement of winners will be done on your profile, it gets more people to follow you.
Trying to convert your viewers into followers is a clever strategy. This method reduces your workload as you already have a target audience. All you have to do is get them to follow you. Use the strategies listed by us and see which ones work the best for you. A strategy that might work for one account may not be as beneficial for you. See which method suits you and work hard on converting the viewers into followers