One of the cornerstones of running a successful business is having great customer service. Your customer’s experience of your business is what will determine whether or not they come back, whether or not they recommend you to their friends and family, and whether or not you earn their continued support.
Working towards improving your customer service is a great business goal for 2022. There are many different facets to this, and therefore many different tactics you could try. Here are a few ideas.
Work On Your Service Speed
Something everyone loves is quick and efficient service. A prompt and friendly reply to an email, a quick delivery, or whatever else might be applied to you and your type of business, your customers will not only appreciate it but probably rave about it.
You could look into same day delivery experts for your shipping needs, consider hiring on extra help for your customer service needs (whose number one priority will be those pesky emails) and even employ extra staff if you can afford it, to get items done and ready to ship far quicker.
Manage Your Media
Your online presence says a lot about your business. In this day and age, Facebook, Instagram and a web search are the very first places that a potential customer will go looking to find out more about you and what you stand for.
Making your website and social media user friendly and packed with info is a great step to take. Be sure to answer direct messages and inboxes promptly on social media platforms, but dodge that issue altogether by providing a helpful FAQ section on your pages.
It’s crucial that you and all client-facing staff are clued up and on the ball when it comes to your products and services. Being incapable of answering your customer’s questions – especially those pertaining to what you have to offer them – is not a good look.
Another good idea might be to stay in the know about what’s happening in your industry in general. Keep an eye on your competitors so you’ll know exactly how to explain to your customers all the ways in which your business stands out from the crowd.
Know Your Audience
When you’re directing all your business’s messaging towards a particular type of person, those types of people will feel like you’re speaking directly to them. Knowing what your target audience needs and wants will help get you into their good books – give them what they want and they’ll feel drawn to your business automatically.
Making things personal is another great way to improve your customer service – acknowledge loyal customers and add personal touches to your communication whenever you can. When people feel known and appreciated, they’ll be itching to return.
Ask For Feedback
The simplest way to know whether or not something is working is just to ask. Requesting feedback and reviews on your business and customer service specifically is not uncommon for businesses to do, and it’s an honest way to figure out where and how you can make improvements.