Are you planning to put up a new eCommerce store? Are you thinking that only by putting up some great products or putting up the best price is going to suffice? Well, if you are thinking in this direction, then let me tell you, my friend, you need to rethink!
Only being present online will not be enough for you to increase your online presence. Even though people primarily think of going on Product Listing Ads, to be honest, that is way too expensive.
Ideally, trying out SEO for your eCommerce store can be the safest option. So, if you are thinking about how to proceed, look no further than this blog. Today we will give you the 5 best-handpicked SEO tips that are most suitable for your eCommerce store. Let’s dive right in to find out more!
1. Website Optimization
When you are thinking of an eCommerce store, the primary thing that comes up is the need to have a website. But only by having a website, will that do? Not at all! You would have to work towards optimizing your website by using effective keywords, adding great pictures, decreasing page loading speed, producing the right content and of course, working on the overall aesthetic of your website.
By implementing these procedures, one can really boost up their website in no time. But if you are new, it might be difficult for you to choose the right method or know the real technique behind implementing SEO, so we would suggest you take help from the best in-town SEO agency Sydney to make sure you are heading in the right direction.
2. Product Pages Must Be Intriguing
Your customers are not going to fall for a bland page that is boring and not informative. In fact, if the content is not up to the mark, you are likely to lose out on your potential customers. So, alongside incorporating great keywords that will be helpful for your website, ensure that you are putting equal attention to the product pages. Also, Google has implemented the use of EAT which is Expertise, Authoritiveness and Trustworthyness. So, when you are working on your product pages make sure you implement EAT into your content.
Your consumer must be absolutely delighted by looking at your website and product descriptions. And that can only be achieved if you have professional writers working for you.
3. Structured Data Mark
Something that you primarily are looking for is present on Google and other search engines. Don’t you see the snippets of different websites related to search query come up right at the top when searching for something? Well, those are what you call structured data marks. Some of the schema you may be familiar with are the rating/review, product/service (showing price or whether it is in stop), and news articles that appear directly in Google when one even enters certain queries.
When you implement this technicality into your website, you are sure to win the snippet. And that’s what you called the rich snippet. So, in order to target that, one needs to incorporate this method. Also, we must tell you that people look at that first before even they are onto your website. Consequently, if you want to make a huge difference, the structured data markup is your go-to for your eCommerce website.
4. Website Structure and Navigation
It’s extremely important that you pay a lot of attention to this! How long does it take for you to decide whether or not you are going to stay on the website to purchase something? It might take you hardly 20 seconds, right?
So, put yourself into your customer’s shoes and understand the need for having a well-structured website design. Consider these points and also keep in mind as you build around website structure and navigation – like calls to action (CTAs), clickable images, links to travel around your website or footer (directory of links), XML sitemaps.
5. Remove all broken links
Have you ever seen the 404 page when on a website? How irritating is that? A lot, isn’t it? So, if you too want to have a smooth website and wish to give your customers the best experience, make sure your redirections are done properly.
And if there are products or other web pages that do not exist, make sure you remove them! Customer satisfaction should be your goal, which can be improved by this point massively.
Whether you are planning to sell clothing, food products, gadgets, or any other product, ensuring you are working towards your eCommerce website is important. And that can be obtained massively by using organic SEO that we have spoken about in the section above. Incorporate these, and don’t forget to let us know how you found our tips to be!