All social media content creators quickly find that all great posts come from inspiration. One moment you’re inspired to reach deep into your inner spirit and dig up inspired content that generates unprecedented numbers in engagement and the next moment you find yourself unable to create content due to an unexpected case of creators’ block.
Social media content creators have the not-so-easy job of coming up with non-stop ideas and crafting and polishing the ideas into finely finished posts aimed at generating revenue. Even after choosing the right social networks for your business, one must be able to create interesting posts to keep customers and potential customers engaged.
Here are a few ways to find inspiration for your content on social media.
1. Look Around and Find Value Around You
There is so much uniformity with social media content these days, with many content creators just recycling interesting content from other creators and most creators being unwilling to look at new perspectives for content. You can make your content stand out by being the one who seeks out a fresh perspective for content in your niche.
Find ways to offer value to your followers by creating content that they’ve most likely never seen before. Seek out new inventions in your niche and bring them to the attention of your followers. We are always surrounded by inspiration and will always find it if we look deep enough. Look up new ideas in your industry.
A parenting and lifestyle influencer, for instance, can choose to inform parents about innovations like Napup, a solution that prevents your child’s head from bopping all over the place while they take a nap in their car seat. Likewise, a finance influencer could teach followers about Ethereum-based assets now when many people still seem confused about what they are.
In summary, do not wait to get your inspiration from other creators. Trail the blaze in our niche by looking for inspiration around you for interesting topics in your niche and then tell people about it to add value to their lives.
2. Take A Creative Course
Creativity is one skill that everyone could benefit from. Doesn’t matter your field, a dash of creativity would make you better at your job. Fortunately, there are tons of free creative courses online so if you find yourself lacking in inspiration, take a class in any area of content creation where you find yourself struggling the most. Global online learning markets are currently experiencing 30% annual market growth. You could take a design class, graphics, photography, photo and video editing course among lots of others. Acquiring these new skills would help you further enhance and embrace your work as a creator.
3. Create a Content Idea Bank
One sure way to never run out of inspiration on what to post on your social media is to create an idea bank full of endless interesting ideas about what people want to see from you. Many Creatives would confirm that ideas can come to you at the oddest times of the day or at times when it seems you do not need them. It’s always great to help to write down these random ideas as there would be times in the future when you’ll need them.
Asides from random ideas that come to you at odd times, there are other ways to generate ideas for your content idea bank. If you already have a good number of clients in your audience, you can survey to find out more about them. Find out what their daily struggles are, what excites them, and what upsets them. This way you can create content that helps solve some of their problems. You can also outrightly ask them to vote on the type of content they’ll love to see from you and create these types of content.
If you do not have more than a handful of followers, this means you may not be able to conduct such surveys. In this case, the best thing to do would be to research your potential audience. For most of this research, you’ll have to follow your gut instinct and take a cue from your competitors to determine who your potential audience is going to be.
4. Create a Balance Between the Pursuit of your Passions and Marketing
If you’re constantly thinking about the marketing and profit-making side of content creation; you may find yourself stuck and unable to create genuinely interesting content. Try to spend time creating content about your passions, tell the world about them and your followers would be able to see your love and enthusiasm shine through your posts. These kinds of posts will help you grow a follower base of people who are interested in the same stuff as you which will make content creation a lot easier for you in the future.
