Seattle residents who love country music were shocked and disappointed when they tuned in to their favorite radio station on Feb. 14, 2023, only to find out that it had disappeared from the airwaves.
98.9 The Bull, which had been broadcasting country music to the Seattle region for six years, was suddenly replaced by a rock station called 98.9 KPNW. What happened to The Bull and why did it change its format? Here is what we know so far.
The Disappearance of 98.9 The Bull in Seattle
The Bull’s sudden departure was not announced or explained by the station’s management or staff. The listeners were caught off guard when they heard a different genre of music and a new slogan: “Seattle’s Home for Music Lovers”. The change happened at 9 am on Feb. 14, 2023, without any warning or farewell.
The station that replaced The Bull is 98.9 KPNW, which plays adult album alternative music, also known as AAA or Triple A. This is a rock format that features a diverse mix of artists and genres, such as indie rock, alternative rock, folk rock, blues rock, and more. The station is owned and operated by Hubbard Radio, the same company that owned The Bull.
Speculations and Theories
The reason behind The Bull’s disappearance is still unclear, but there are some speculations and theories that have emerged online. Some listeners noticed that the station’s website and social media accounts had been deleted or deactivated before the change. Others recalled that the station had aired a “cowboy farewell” announcement on Feb. 13, 2023, which said: “We’re going to ride off into the sunset. Thanks for listening to 98.9 The Bull. We’ll see you soon.”
Some fans speculated that the station was planning to change its format or rebrand itself and that the announcement was a hint or a tease. However, others doubted that the station would abandon its loyal country audience and switch to a completely different genre. Some wondered if the station was facing financial or legal troubles, or if it was a victim of a prank or a hack.
The Legacy of 98.9 The Bull
The Bull was a beloved country station in Seattle, which had a long-standing history and success in the market. The station was launched in April 2017, replacing the previous station, 98.9 KVRQ, which played classic rock. The Bull quickly became one of the most popular country stations in the region, competing with other stations such as 100.7 The Wolf and 94.1 KMPS.
The Bull was known for its engaging and entertaining personalities, such as Fitz in the Morning, Corey Dillon, Tim Leary, Claire Beverly, and Wingnut. The station also hosted various events and concerts, featuring local and national country artists. The station was also involved in community service and charitable causes, such as St. Jude Children’s Research Hospital and Fisher House Foundation.
The Bull’s disappearance has left many fans heartbroken and confused, as they have lost a source of entertainment, information, and connection. Many have expressed their sadness and frustration on social media, and have urged the station to come back or explain what happened. Some have also started petitions and campaigns to save The Bull or boycott the new station.
The Bull’s fate is still unknown, but its impact and legacy will not be forgotten by its loyal listeners. The station was more than just a radio station, it was a part of Seattle’s culture and identity.
