Facebook is a world of endless possibilities for businesses. If you are an entrepreneur, you can use this platform to promote both your online and offline business. This social media platform can help you grow your customer base and build a loyal fan base. The followers of your page will be the first promoters of your brand. An increase in followers on your Facebook page can bring an increase in sales and revenue in your brick-and-mortar shop as well.
One of the main aspects of growing a Facebook business page is the number of likes you get on your page. An increase in the number of likes directly affects your brand’s reputation. In this article, we will discuss the potential of Facebook likes. This article will focus light on how “Facebook likes” help entrepreneurs. We will also discuss how an entrepreneur can bring in more likes on their brand page.
How Facebook Likes Help Entrepreneurs?
1. Social Proof
Likes act as social proof of the popularity of your brand. To understand this phenomenon, imagine you are looking for a particular product. You have come across the same product from two different brands. Which one would you prefer? The one with the highest sales or reviews. The same is true in the case of Facebook likes. Likes attract the audience to your brand as more likes make your brand trustworthy.
2. Casual affinity
A like on Facebook amounts to a customer being interested in your product. A user who likes your posts is showing an active interest in your products and services. They are ready to learn more about your brand. You can engage with these people on a personal level and help them make an informed purchase from your brand.
3. User Engagement
Engaging with a user who has liked your posts helps in converting them to a loyal customer. If you engage with such users regularly, they will receive updates about your brand through the Facebook algorithm. This will help in keeping the memory of your brand and products fresh in their minds. So, the next time someone leaves a like on your post, make sure to interact with them. Who knows, these engaged users might turn into potential customers.
4. Email Marketing
Once a user likes your page, you can see their name in your fan base. You can collect their data and send them marketing emails. Through emails, you can keep them updated about your latest products and services. Just make sure that you are not bombarding them with marketing emails. Send a mail once in a while so that they know what innovations you have made with your product. There is also a filter option where you can segregate your audience based on various factors such as age, gender, and geographical location.
5. Viral Post
Once you post your content on the platform, your followers will hit the likes button on it. If they find it more interesting, they might also share it forward to their friends and family members. Your content might be further reshared and liked and this will create a chain of people who have liked your post. This will increase the reach of both your posts and your page. it might lead to your post going viral. And we all know how a viral post benefits an account.
6. Profits Your Brand’s Visibility and Ranking
Every like you get on your page and posts helps your page get more popular. The more your brand’s popularity increases, the more your page visibility will also increase. This will also lead to an increase in the ranking of your brand. An increase in popularity will attract audiences towards your brand. You might see an increase in sales and revenue as a result.
7. Loyal Fan Base
You might have come across a new feature on Facebook that is called “Fan badge”. Every page has its own “fan badge”. A user who has liked your page and is consistent in liking most of your posts will be able to earn a “Top Fan” badge from your page. These fans will be your most active followers. They are more likely to engage with your page and will be more connected to your brand. Also, once your page gets a good number of “Top fans”, you will see an increase in activity on your page. Reward these followers by offering discounts or voucher codes. This will keep them loyal to your brand.
Want to Increase Likes on Your Facebook Business Page? Follow These Tips
1. Facebook Ads
Facebook ads are a great way to target your customer base. They might cost you money but on comparing the cost with the return on investment, it might seem like a small expenditure. These ads bring in new followers to your page.
2. Facebook Plugin on Your Brand’s Website
Incorporating a Facebook plugin on your website can help interested visitors visit your Facebook business page in one click. You can also share your Facebook feed on your website to increase curiosity.
3. Send invites
Sending invites to existing customers and your contacts can bring in an increase in followers on your page. An increase in followers will bring more likes to your page.
4. Popups
A “like us” popup on your website is another great option to entice users to like your page. Whenever someone visits your website, they will see your popup and most likely will visit your page.
5. Discounts and Coupons
You can offer discounts and coupons to users who like your page. An incentive to like your business page can help in get even more likes. The people who have received this incentive will further encourage their friends to like your page.
To conclude, Facebook “likes” have a lot of potential for increasing your brand’s popularity. If you learn how to harness the potential of Facebook likes, you will be able to take your brand to new heights. Being an entrepreneur, give this article a read and you will find how beneficial Facebook likes are for your business. So, go ahead and start working on your Facebook marketing strategy.
