The creation of a successful blog can lead to traffic, advertising deals, and sponsored post opportunities. Generating content on a regular basis can be something that drains a person that already has a full-time job. Others might feel like the blog or website has run its course. The mistake that so many make is simply allowing the domain to expire without profiting from their hard work one more time. Selling a domain to a media company or having a domain appraised are two great options. Retiring a blog should not be your choice when it is generating revenue. Others are always happy to acquire pieces of media that already have a following. Below are tips to successfully sell or give up a majority stake in a blog or website.
A successful blog usually has a community of readers that expect content on a regular basis. Building a community among readers based on engagement and interaction can be so important. The community that has been built deserves to see it go on as they could have invested quite a bit of time in it.
Maintaining readership along with traffic cannot be stressed enough. A website that has maintained a certain amount of traffic for an extended period of time is far more valuable. Updating old popular pieces of content can be a way to repurpose content already written.
Promoting the content on social media will always be important. Doing this with popular pieces that are updated can bring in influxes of traffic. Losing readership will happen if new content is not generated. A website can see traffic numbers dwindle in a matter of weeks or months depending on the publication.
The social media content calendar should be created for the month until the day the domain is sold or taken over by another entity. This will help maintain the engagement that is a part of any popular website. Social media followers can be very valuable when they are a part of a tight-knit community. Influencer marketing companies might want to take over the social media accounts as well as the website.
Selling your domain could be a great option if you want to be completely done with the website or blog. A domain appraisal can be quite complex so you’ll need experts to help. Metrics of the website will be viewed as domain resellers might find value in your domain. Listing your domain for sale should not be too difficult but you want to list it on a platform that ensures the highest bid.
Selling the website along with all of the content and products associated is very popular. This will bring the largest price as you will have to provide numbers for revenue. A company might purchase the website as they can optimize the ads along with other areas of the website to maximize income. A person that is completely retiring might think of this option or one that the work has become too much for.
A media company might have an interest in entering into some form of agreement. They might ask you to produce content periodically but will take over all other parts of the website. The company will likely produce content that aligns with what the readers have come to expect. You might ask for a percentage or a flat fee monthly but this is up to you. Getting in touch with some kind of attorney to help you through the contract process so you are protected is of paramount importance. The website could produce income for years with minimal to no work being required of you.
Selling your popular website/blog might have been because it became too large to manage. You might simply enjoy building websites that result in generating income on a daily basis. A few websites with decent traffic as well as good readership can generate thousands. All a website has to do is continue to produce interesting, valuable, and engaging content for the readers. Podcasting can be another form of content that is created on a weekly or even daily basis.
The lessons you learned from building a popular website in the past can be applied to the website after website. Understanding SEO is always going to be a huge part of building something successful online. Ranking at the top of search engines for a popular keyword/phrase drives relevant readers into the website daily.