The global Ad spending market is projected to reach at least US$885 billion in 2024, a sign that businesses are leveraging all the available advertising tools and techniques, including popunder Ads. However, if you are new to the advertising world and are looking to invest in popunder ads to promote your brand and drive traffic, you need to understand the best industries for these ads. In today’s article, we explore the suitable verticals for popunder ads and their advantages.
What Are Verticals in Advertising?
In the advertising world, verticals refer to various niches or industries catering to a unique audience with distinct online behavior and interests. Advertisers identify specific audience categories or industries and target them with ads. Thus, it is always essential to understand the nuances of verticals in order to create ad campaigns that resonate with the right audience.
An Overview of Popunder Ads: What They Are
We have different advertising formats, including Pop, available in almost every reputable ad network. But you may not know that Pop ads are categorized into two types (Popups and Popunders), and today, we will only be discussing Popunders.
Typically, a popunder Ad is a display that opens behind the user’s current tab in a new window. This means that for the user to see these ads, they must minimize or close their current window. Unlike pop-up ads that appear immediately after visiting a site, popunders wait till a user completes their task to show the ad. This approach ensures that users experience less disruption when navigating through a website or reading an article on a webpage.
Top 5 Verticals Suitable for Pounder Ads
1. iGaming & Gambling
Do you have a sports betting or a casino platform? Popunders are the best advertising tool for such platforms if you want to reach new audiences. The iGaming and gambling verticals typically have money-making potential, and what makes them best for popunder ads is their inherently enthralling and thrilling nature and action-oriented audience.
Most gamblers looking for a thrill are enticed by exclusive bonuses and big wins, and in most cases, they are usually more likely to click on ads that promise adventurous and exciting gambling experiences. Due to this, popunders can easily help showcase iGaming and gambling services and products, effectively capturing the interest of gamblers and driving them to place a bet or sign up on a platform. However, if you choose this vertical, you should be able to:
- Invest in a creative and compelling landing page.
- Invest in a decent conversion funnel
2. Dating
People constantly seek connections ( romantic, casual, etc) on dating sites and apps, hoping to get a good outcome. This, as a result, makes dating an evergreen niche ideal for popunder ads. The dating vertical offers steady audience engagement and if coupled with popunder ads which are known for their high volume of traffic, they can lead to increased conversion rates and broader audience reach. Popunders can effectively capture the attention of singles actively searching for love, thus driving more signups.
3. Utilities
This is one of the most profitable verticals for popunder ads because people always want to ensure that their devices are free from viruses for security and privacy purposes, which is why antivirus and device cleaning solutions are needed. Secondly, consumers are attracted to brands that showcase before and after scenarios and offer security apps that can be purchased only after evaluation. After all, no one wants to purchase a product before they confirm whether it is working effectively.
Thus, popunder ads can help highlight utility products’ problem-solving nature, such as antivirus tools and system optimization tools, or showcase pre- and post-scenarios, leading to increased user attention and product downloads. Additionally, if you offer scarce yet highly requested utility products compared to your competitors, you can utilize popunder ads to help increase sales and leads. The utility vertical has a high conversion rate due to simple conversion possibilities provided by service providers, making it a suitable niche for popunder ads.
4. Sweepstakes
Sweepstakes is yet another contender for the best verticals ideal for pop-under ads. But why so? Sweepstakes offer individuals a purchase-free or no-entry-fee chance to win big prizes and normally, people are always on the lookout for opportunities to try out their luck. So, with Sweepstakes, individuals can win tickets for their dream vacation, a new gadget, or even a cash prize.
This, in turn, drives traffic and user engagement, transcending user interests and demographics. Whether someone is actively seeking opportunities to win something or just casually browsing the internet the Sweepstakes offers can reach them effectively.
Reasons for Using Popunder Ads
- Non-intrusive nature: The ad opens behind a current tab or window, making it non-invasive.
- High visibility: They are easily noticeable because they appear on their window, making them very visible to the user.
- Low cost for traffic acquisition: Popunder ads are cost-effective in terms of traffic acquisition and work well with CPM bidding. This means advertisers don’t have to spend much on CPI to potentially reach a larger audience.
- Brand awareness and lead generation: The ads can be used for lead generation campaigns, such as signups for newsletters or collecting email addresses, as well as product promotion deals like special offers, which are all ways of generating or increasing leads and brand awareness.
Final Thoughts
Given that popunder ads play an important role in advertising, advertisers need to know and understand which verticals can help harness their potential. While the discussed verticals are great for popunder ads, using them strategically while respecting user experience and achieving your advertising goals is crucial.
