Although there are numerous tips and tricks to increase engagement and build a community on streaming sites, you should still never underestimate the power of social media. If you want your stream to reach a wider audience, you need to take advantage of all the social platforms that are available to you.
However, with trends constantly changing and the algorithm often working against your favor, it can be difficult to create a cohesive social media marketing strategy. Fortunately, we’re here to share a few tips to help you craft a successful social media marketing plan.
Post on different platforms for different demographics
In other words, diversify your content. It can be tempting to upload the same images, text and videos on all your social media accounts however, you’ll only end up wasting your time and losing your audience. If you want people to follow each of your accounts, then give them something unique.
For instance, you can post video clips of your Minecraft stream on Twitter and upload a poster on Instagram promoting your streaming channel. If you’re not confident in your ability to craft creative posts, then you can use online tools such as PosterMyWall for your social media marketing.
Personalize your social media
Most streaming platforms offer a setting that automatically posts on Twitter every time you go live. Although this can seem convenient at first, it can eventually make your account look spammy and anti-social. Twitter isn’t just a place for quick notifications and announcements whenever you start your stream, it’s also a place to engage with your viewers and form a relationship with your audience.
When you upload tweet alerts of live streams, you can include more than just text. You can share funny or exciting clips from your previous streams or even a photo of yourself or of your setup.
The key here is to be genuine and you’ll be able to build a better connection with your followers and attract more people to your stream.
Participate in communities
Don’t just simply log in once every month to schedule your posts then leave. The best part about social media is the communities that are formed on one platform. If you want more people to visit your Minecraft stream, then you need to interact and engage more with your audience. In order to get people to watch you play and stick around for other live streams, you have to make them like you enough.
Run live streams, respond to comments, like, share and comment on their posts, and post real-time questions to encourage discussions and healthy debates among your followers. A good streamer will never go far without a good community to back them up.
Upload photo or video teasers
As mentioned before, this is a great way to spark interest in your Minecraft streams. You could upload videos or photos from your recent streams to serve as a ‘sneak peek’ for those who have yet to watch one of your streams.
Not only do you build hype and anticipation, but you also get the chance to show your more personal side by sharing behind-the-scenes pictures or daily updates of your account when you’re not on the stream.
Uploading photos or video teasers to let people know the date of your next stream also allows them to prepare themselves and clear any schedules so they can show up to your stream. This makes it more likely for your stream to gain a decent-sized audience.
Reach out to other accounts
As mentioned above, social media is all about community. You shouldn’t hesitate to reach out to other accounts with a bigger following than you do. Even reaching out to an account with a smaller following can still be helpful especially if their audience is not already part of your audience, allowing you to reach more people.
There’s a higher chance of them agreeing to share your content if you post content that’s similar to theirs. So, it’s best to stick to Minecraft content creators. However, you can still reach out to streamers who play other games. You’d be surprised at how many of them will be more than glad to help you promote your stream, as long as you stay respectful about it and don’t make it look like you’re begging.
Social media is a community and in a community, members will always try to help each other instead of trying to bring each other down.
With the number of video game streamers out there today, especially for a game as popular as Minecraft, it can be hard to break into the market and build your own community. However, with the right marketing strategy, such as the ones listed above, you’ll be able to reach a wider audience. You’ll be greeting new people into your Minecraft stream in no time!