Before you can learn about the process of trademarking your business, building brand registration, and patenting an invention, you need to know – what are the benefits of trademarking your business. Should you go through the brand registration process? In short, yes – you should! Building a brand and trademarking your logo and your design is the only way that you can protect yourself against other entities, businesses, and individuals from stealing your look. Avoid this happening by trademarking your business and building brand registration – find out more here!
What is brand registration?
One of the main questions that business owners and entrepreneurs have is – what is brand registration? Before you can learn the type of brand registration, you need to know what this is. Brand registration is the process of making sure that the brand name is your own – no one else can have the same brand name as you. For example, no other business in the world has IKEA, Starbucks, or Espresso houses if they have already been taken.
Simply put, the trademark is the process of creating a symbol or logo for your business that no one else can use. When someone is discussing your business, searching for you online, or looking for your shop on the streets they will do it for your logo or visual image. By using a mixture of words, symbols, and designs, you can create a unique trademark that is specific to your business.
Learn more about the main benefits of brand registration, creating a trademark, and making a business your own!
Benefits of brand registration
- Others cannot use the same mars or symbols in their brand. Although they can use things that are similar in shape, color, or size, they may be discouraged from using similar attributes to your registration or trademark, as it will look like copying your ideas. Instead, if you have something similar, businesses will be forced to use different ideas – especially if they are in the same business industry as you.
- Brand registration helps you protect against other similar symbols, designs, and marks. Since trademarking your business will safeguard your design and your information, it prevents others from using items that are too similar to your look.
- Your rights to use the brand registration and trademark are applicable from the date that you apply for the brand register. This way, if someone applies for a similar mark or design after your application date, it will be denied.
- You have nationwide ownership of the trademark once you complete your brand registration.
- You can sue someone else or another business in federal court if you find that they have used something similar to your trademark and brand registration.
- After you have registered your trademark and you have completed the brand registration process, you ensure that your trademark is not too close to their trademarks. Your trademark will only be accepted if it is not too similar or resembles another business in any way – to avoid this from happening, you should register your trademark and go through the proper processes.
- Registering your trademark and completing the brand registration guarantees that other companies will not be able to use anything similar.
- Lastly, your trademark can be used to expand your business into other countries or territories. If you register your trademark and you complete the brand registration process, this lets you have the potential to expand your business to foreign trademarks.
Should I register my trademark?
If you’re debating where you should go through the process of brand registration and if you should trademark your business, the answer is yes! Trademarking your business is one of the best ways that you can ensure that no one else will have something similar to your sense, you are unique, and you are protected in the case of someone else trying to have a similar idea to yours.
How do I register my trademark?
The next thing that you should keep in mind to help promote visits to the outside world for your business is learning how to register your trademark. The process of registration is key to ensuring that your trademark is unique and protected against any legal implications.
You can learn how to register your trademark by looking at the United States Patent Trademark Office on the US government website.
Trademark vs patent
If you are confused as to the process of brand registration and trademarking your business, you might be thinking of a patent-. But what is the difference between a trademark and a patent? Is there a difference? In short, the answer is yes.
- A patent is described as something that safeguards your invention or idea against someone else claiming it as their own. For example, if you come up with a new invention, you can file a patent that prohibits anyone else from using this invention and selling it themselves. If you are considering filing a patent application for a new invention that you have come up with, you will have to use the United States Patent And Trademark Office to keep your rights to the product. You can purchase a patent for either 3.5 years, 7.5 years, or 11.5 years.
- Conversely, a trademark is very different. When you’re dealing with brand registration, you will have to learn the basics of how to trademark your business. A trademark is something that helps distinguish Business A or Business B. By using symbols, colors, lines, and designs, you can give the aa business. For example, take Starbucks – no other business can use the Green goddess icon for their business – or anything similar to that matter. Since Starbucks has a trademark for their design, they are the only business in the world that has that noticeable logo.
If you are deciding whether it is worth it to trademark your business and develop brand registration, the answer is yes. By coming up with an eye-catching name, color-popping logo, unique design, and aesthetically pleasing look, you can create a foolproof trademark that will get people to remember your business.