You may very easily find yourself in a position where your website will not perform the way you want. You could have used Google Analytics and found that your organic traffic is in bad shape. If this case applies to you, you also see that you are generating fewer leads. This will affect your company’s bottom line.
You will undoubtedly have heard that SEO can help you improve such situations. However, it can get confusing to properly understand which SEO tactics will work best for you. This is the purpose of this article – to make you understand the importance of proper SEO auditing. It is highly recommended that you perform a thorough SEO audit before making any changes to your website. This will help you in numerous ways.
Once you complete your audit, you will be able to understand what your website lacks and what type of content you should add to it. SEO audits technically just examine how friendly your website is to search engines.
Table of Contents
Better Site Performance
Google loves websites that are healthy. Site performance is one of the key factors they consider when ranking sites. When you perform a proper SEO audit, it will give you a better understanding of how your site is performing. It will raise any issues your website may have, such as low speed or issues with how your site is mapped. It will also help you identify any security issues your site may potentially have.
A lot of these issues can be fixed quite quickly. There are some, however, that will take up a lot more time than others. A key thing to remember is not to get disappointed if you do not see immediate results. It can take Google up to a few weeks to fully acknowledge your changes.
SEO auditing should be done on a regular basis. Remember that even external changes will influence your site’s performance. This is why you need to audit regularly.
Looking to improve your website’s SEO but not sure where to start? You can take a free SEO auditing service that will analyze your website and give you actionable insights on how to improve your SEO.
Make Sure that SEO Practices Are Up to Date and You are not Being Penalized for any Outdated Practices.
SEO practices are evolving rapidly. What worked before may not work now. An example of this is the practice of buying links that redirect people to your website. Nowadays, however, link building is a very important part of SEO strategies, but there is also the fact that some of those links are toxic. These toxic links can really be detrimental to your search engine rankings. SEO audits will help you identify all the bad practices you are engaged in. Once you remove these things from your site, your website will perform better.
Which Keywords Are You Ranking For?
A lot of the time, you will be surprised at the keywords which actually rank your site. SEO audits are absolutely brilliant for understanding how well your organic presence is doing. So, once you get to know the keywords you are ranking for, you will have a much better idea of optimizing your content.
It really does not matter how well your content is done if the optimization process has not been done properly. Without proper optimization, your targeted customers will have difficulty finding you.
A Better Understanding of the Keywords Actually Bringing in Traffic and Converting Them
It is great to rank well for keywords. However, the keywords have to be relevant to the content you are providing. If you find yourself in a situation where your keywords are not attracting the right kind of customers, the whole thing becomes pointless. You can also find yourself in a situation where you rank well for certain keywords, but very little traffic is generated. If this is the case, your buyer persona is likely not properly researching that terminology.
SEO audits will help you understand these particular search terms and the many variations your target audience is using. This can really help you inform your SEO strategy much better.
Monitoring Progress
After performing SEO audits and making the necessary changes, remember to repeat the process regularly. This will help you in two ways. Firstly, it will help you track your progress within search engines. Secondly, you will be better positioned to know what to do next. Remember that SEO is a continuous form of digital marketing activity.
Analyze Competitors SEO-Wise
There are bound to be some competitors who will rank better than you at times. This can feel really annoying when you put all your effort into proper SEO planning. Undoubtedly you would prefer to find out which exact keywords they rank for well.
So, on top of auditing your own SEO practices, run audits on competitors doing well. This is a great way to make sure that you thoroughly analyze who your competitors are. It will also help you with a lot of very valuable information. The data and information gathered will help you improve your own SEO strategies. This is a very common practice, and it is definitely worth doing.
Final Words
After going through this article, we hope that you will appreciate the importance of proper SEO auditing. This is a very important process of making your overall SEO strategy. So, make sure you pay proper importance to SEO auditing.
