Sony has announced that it will be ending its rewards program associated with the Sony and PlayStation-branded Visa credit cards by December 31, 2024. Let’s break this down and discuss what it means for current members.
What is the Sony Rewards Program?
Sony Rewards Program was launched in 2017, enabling users to accumulate points through their Sony or PlayStation credit card. These points could then be redeemed exclusively for Sony-related items, such as PlayStation games and other products. Members earn points based on their purchases made with the credit card.
For pre-existing credit card holders, you’ll still be able to redeem points, access your account, and submit bonus points and purchase credit request forms through the app until the end of the year. However, there are important dates and limitations you need to be aware of:
- After July 21, 2024, you will not be able to send physical bonus points and credit request points by mail.
- As of now, membership is closed to new members.
- Points redemption is no longer available via offers, partner offers, and connections to Sony Store or Movies Anywhere.
Additionally, members can no longer earn points through offers or partner offers, and by February 14, 2025, the Sony Rewards customer service will cease operation. The credit card programs will continue as usual until December 31, 2024, at which point the cards will also be discontinued.
Frequently Asked Questions
Will my points expire?
Points do not expire until they are redeemed, meaning members are encouraged to use their points before December 31, 2024.
What options do I have for redeeming my points?
Members can no longer earn points through offers or partner offers, and connections to Sony Store or Movies Anywhere are also terminated. Redemption is still available but limited to the points previously earned. You may redeem points for eligible products from the Sony family of products.
Sony’s Decision to End the Rewards Program
Other similar programs announced their termination within the last year, indicating that this may be a larger industry trend. The termination of the Sony Rewards Program may impact consumers, as other programs may follow suit, limiting credit card rewards and choices available to consumers.
There are a few possible reasons for the termination of the Sony Rewards Program. Of course, the exact reasons are not publicly disclosed, but a few possibilities for businesses terminating rewards programs include:
- High operational costs for maintaining the rewards platform
- No longer fulfilling the business goal or advertising strategy
- Fewer customers taking advantage of the rewards program, suggesting lower ROI (Return on Investment)
While the news of the Sony Rewards Program termination may be disappointing for existing cardholders, other reward programs and opportunities remain available to you. Consider other credit cards or loyalty programs that align with your interests and spending habits to maximize your rewards and benefits.
