Logan Paul and KSI each own a 20% stake in Prime Hydration, LLC. This means that Logan Paul owns 20% of Prime Hydration.
However, it is important to note that Prime Hydration is a privately held company, so there is no public information about the ownership structure of the company. It is possible that Logan Paul’s ownership stake is higher or lower than 20%, but there is no way to know for sure without access to private information.
Prime Hydration has been a wildly successful brand since its launch in 2022, and Logan Paul’s ownership stake in the company is worth a significant amount of money. In fact, KSI’s manager, Mams Taylor, has said that Prime Hydration may be worth an unfathomable $8-10 billion. If these figures are accurate, Logan Paul’s ownership stake in Prime Hydration could be worth as much as $2 billion.
Ownership of Prime Hydration
Prime Hydration was founded in 2021 by Logan Paul and KSI, who are known for their online feud and boxing matches. They claimed that they wanted to create a healthy and tasty alternative to other energy drinks on the market. They also said that they wanted to collaborate on something positive and show their fans that they can work together despite their differences.
The drinks are manufactured and distributed by Congo Brands, a beverage company that also owns brands such as Vita Coco, Runa, and Sambazon. Congo Brands acquired a majority stake in Prime Hydration in 2022, for an undisclosed amount. The deal gave Congo Brands the exclusive rights to produce, market, and sell Prime Hydration products worldwide.
Percentage Ownership of Logan Paul and KSI
According to Forbes, Logan Paul and KSI each own 20% of Prime Hydration, while Congo Brands owns the remaining 60%. This means that they are still involved in the creative direction and marketing of the brand, but they do not have full control over its operations and finances.
The report also estimated that Prime Hydration generated $100 million in revenue in 2023, making it one of the fastest-growing beverage brands in the world. Based on this figure, Logan Paul and KSI could each earn $20 million from their stake in the company.
Controversies Surrounding Prime Hydration
Despite its popularity and success, Prime Hydration has also faced some controversies and criticisms. Some health experts have questioned the claims and benefits of the drinks, which are fortified with vitamins, minerals, electrolytes, antioxidants, and branch-chain amino acids. They have also raised concerns about the use of artificial sweeteners, such as sucralose, which may have negative effects on health.
Additionally, some consumers have speculated that Prime Hydration is not as profitable as it seems, and that Logan Paul and KSI are using it as a tax write-off or a money-laundering scheme. They have also accused them of inflating the sales figures and manipulating the reviews of the products.
Logan Paul and KSI have denied these allegations and defended their brand. They have said that they are proud of what they have created and that they are transparent about their business dealings. They have also said that they are constantly working to improve the quality and taste of their products.
Prime Hydration is a unique example of how social media influencers can leverage their fame and fanbase to create and promote their own products. However, it also shows the challenges and risks that come with entering a competitive and regulated industry. Logan Paul and KSI may own 20% of Prime Hydration each, but they also have to deal with 100% of the scrutiny and responsibility that comes with it.