First, the internet changed the world, and now AI combined with the internet is bringing revolutionary changes in the way humans interact with the world. In addition, AI also has something to offer for brands and marketers. It makes their lives easier in simplifying their marketing efforts. However, they need to know the different applications of AI in marketing. Only when they know the trends can they devise new strategies. A digital marketing company utilise these trends to empower the marketing strategies to produce a significant impact.
Below are some areas where AI helps marketers.
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Data Collection and Processing:
Marketers had to use various strategies to understand what the clients wanted back in the day. After the arrival of the internet, markets can collect data from customers when they visit the website. The data collected as cookies was helpful in market research. But these methods were limited in scope, as companies required a large task force to study customer data. However, their interpretation of customer data was prone to mistakes. It was also difficult to scale up their data collection and interpretation efforts.
With the proliferation of AI-backed tools and software, companies can boost their marketing efforts. The Internet of Things (IoT) is here and connects multiple devices. AI can collect live data through these touchpoints. The amount of data collected from these touchpoints is enormous, and this helps in market research. AI also eliminates the need for marketers to research customer data. As the machines get better at processing data, AI can deliver accurate customer Insights. They are not prone to error, and there is always scope for scaling up marketing efforts.
One application of AI in data collection and processing is personalisation. AI can collect customer information and deliver personalised messages to their devices. Further, AI can aid in hyper-personalised services. Get the enterprise SEO services of an agency to help you target customers with personalised campaigns.
AI can also collect customer data from social media. Through facial recognition technology, AI can deliver unique customer experiences. So, marketers have to integrate AI tools in their marketing campaigns. A company providing SEO services will help you integrate AI tools into your campaigns.
AI in Video Marketing:
Today, the internet has become affordable, and also there are more smartphones in the market. Most people today have smartphones equipped with better cameras. They can shoot videos anytime and upload them to social media. Companies also have more opportunities to target them with videos about their product offerings. But since more brands try hard to attract customer attention, there is heavy competition. Designing videos to make customers engage with the brand is a time-consuming process.
AI puts an end to all worries marketers undergo in attracting people with their videos. Tools powered by AI offer professional templates and suggestions based on the data marketers feed them.
AI also helps in delivering highly personalised content for customers. It can show the ads and videos customers would prefer. In this way, it drives engagement rates, and increases dwell time.
It is also possible to collect information about customers from videos. AI analytics provide more accurate insights into customer preferences. Brands can also test videos to see what customers like with the help of Artificial Intelligence. So, marketers should focus on coming up with unique concepts for videos. Their strategies should focus more on ideas than the designing aspect.
AI for Content Marketing:
Content marketing is essential for a company’s success, particularly online brands. It helps improve rankings, traffic, engagement rates and results in more sales. However, churning out content in large quantities won’t help. The content must focus on solving customer pain points. It must consider user intent and use it to plan content topics. Brands must also decide which content works well for their audience. All this takes a lot of time, and they need professional writers to help them. Not every brand can afford them, so smaller brands are at a disadvantage.
AI helps them save time by giving them insights about which type of content customers prefer. It also offers suggestions at every stage of content marketing. It helps in keyword research to match user intent. It also helps in personalising copy for more conversions.
Thus, marketers can benefit from saving money and boosting their content marketing efforts. It leaves them to focus more on the creative side of content marketing in their strategies, as AI is not good in the creative department.
AI-Powered Voice Assistants:
Before the arrival of the internet, humans have to speak to their friends or meet experts to get the information they need. Then there was the computer revolution, and many people used computers for personal research. Smartphones took over computers, and people preferred to type in their phones than computers. Now voice assistants are taking over, and people prefer voice searches to typing queries. The machine learning algorithms are getting better at understanding human language.
People make voice searches to find brands near them. So, local businesses have more opportunities today. They need to focus on optimising for voice SEO. Not only local brands but all brands should align their content strategies for voice searches.
Partner with top digital marketing companies in India to incorporate new tools and technologies in your marketing campaigns and deliver promising results.
